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promotion

promotion

124 3.2
An activity that tells people about a product to make them buy or support it
  • noun
  • /prəˈmoʊʃən/
translation icon : promoción
  • Don't wait up for me; they're doing some promotion at halftime, so the game'll run late.
  • health promotion
  • advertising and promotion
  • marketing and promotion

I was doing well on the sports promotions until COVID come in.

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Examples

  • We did lots of different promotions for our magazines.

  • They organized a charity promotion to raise awareness for the local animal shelter.

  • And I was here for about a month doing promotion for a couple of projects.

  • Well, did you get any good promotion news from Mr. Head?

  • And they used my voice and turned it into a promotion for this hair fiber product.

  • Stella tells me you're in advertising and promotion.

  • It's the first installment of the Orpheum Theater's free dish promotion.

  • The Young Guard's carefully orchestrated scheme of promotion attracted a mass audience of national proportions.

    Academic text (1990)
  • Ekhart had a flair for promotion, which was why she leased the Nepenthe for her party.

    Fiction book (2001)
  • The store launched a new advertising promotion to attract more customers.

Synonyms

ad
vspromotion
1.0

A short message that tries to get people to buy something or support an idea

is wider, including many types of publicity activities beyond single announcements
advertising
vspromotion
878 2.7

Creating and showing ads that make people buy products, use services, or support ideas

is one form of publicity focused on promoting awareness or support
marketing
vspromotion
838 2.7

Activities companies use to promote and sell products or services

is the publicity part of those wider commercial activities
publicity
vspromotion
289 3.0

Making something known to many people to get attention

is focused on building awareness or support rather than full image control
PR
vspromotion
159 3.8

Work to make a person or company look good to the public

is broader publicity activity that may be short campaigns or single messages
advertisement
vspromotion
148 1.8

A message, like on TV or a poster, that tries to make people buy something

is any publicity activity, not only a single persuasive notice
public relations
vspromotion
110 3.0

Work to help a company or person look good to the public

focuses on raising awareness or support rather than long-term image maintenance
promo
vspromotion
  • Informal
51 4.1

Short advertisement for a product or event

is broader, covering any publicity action to increase awareness or support
ad campaign
vspromotion
39 2.6

A planned series of ads and activities to get people to buy or notice something

is the general publicity effort that can include many different tactics
advertising campaign
vspromotion
16 3.0

A planned series of ads on TV or online to get people to buy a product

is any publicity action and can be a single act, not only a series
advert
vspromotion
  • UK
15 2.2

A short message that tells people about a product, service, or event

is the whole set of publicity actions rather than one published notice
buildup
vspromotion
14 4.1

A lot of excited publicity to make people like or want something

is general promotional activity which may be more measured or routine
product launch
vspromotion
7 3.2

An event to introduce a new product to customers and promote it

is broader public messaging not limited to single release events
promotional material
vspromotion
4 3.2

Items like leaflets made to advertise a product, service, or event

is the activity behind those items aiming to raise awareness or support
direct marketing
vspromotion
4 3.5

A way of sending advertising messages directly to individual customers, for example by email

is broader publicity activity not limited to direct one-to-one contact
4 3.9

A planned set of actions to make people view a company or person more positively

is general publicity aimed at awareness or support, not only image repair
evangelism
vspromotion
  • Jargon
3 6.2

To strongly promote a product or idea to get people to use it

is any publicity action that may be more neutral and informational
public exposure
vspromotion
1 4.0

Making something known to many people so they can see or talk about it

is centered on gaining awareness or support, not only exposure
sales campaign
vspromotion
1 2.8

A set of ads and activities to get more people to buy a product

is any publicity action which may not be organized solely for sales
product introduction
vspromotion
1 3.6

A planned launch of a new product to customers with advertising

is the publicity act itself and can apply beyond launching products
sales promotion
vspromotion
  • Specialized
1 2.5

Actions companies use to get more people to buy things, like discounts and contests

is broader, aiming for awareness or support beyond immediate sales boosts
publicizing
vspromotion
1 3.5

Making goods or services known to many people to help sell them

is broader, including activities that also seek support or advocacy
advertizement
vspromotion
  • US
1.4

A public message that tries to sell a product or service

covers all publicity activities, not only posted or displayed notices
presell
vspromotion
  • Jargon
6.1

Promotional material or action that builds interest before a product is released

is general publicity or support building not limited to pre-release timing
publicism
vspromotion
  • Jargon
9.2

To make and manage a public image for people, organizations, or products

is any publicity act, not only professional image management
evangelization
vspromotion
7.9

Enthusiastic promotion of an idea or product to gain supporters

is neutral publicity or awareness work, not always enthusiastic advocacy
evangelistic campaign
vspromotion
6.1

Organized promotion that tries to persuade people to use a product or platform

is broader publicity not necessarily using enthusiastic recruitment methods

Antonyms

57 6.1

Stopping people from expressing opinions or practising traditions by force

Idioms

To try hard to get a higher job at work

To give sexual favors to a man to get a job promotion

Compounds

sales promotion
  • Specialized
1 2.5

Actions companies use to get more people to buy things, like discounts and contests

3.8

A set of rules that moves people to higher jobs or ranks in an organization

3.7

A set of computer rules that shows certain posts to more users on a site

7.2

The area of the board where a pawn can change into a stronger piece

Chance of getting a higher job at work

How Promotional

campaign
2.7
promotion
124 3.2
advertisement
148 1.8
notice
126 1.0

Surface Forms

promotion singular
promotions plural

Morphology

promotion = promote (transparent) = promote + ion

Formed from 'promote' + '-ion'; the commercial/advertising sense is a direct nominalization of the verb sense 'to promote (a product)'.

Etymology

Promotion comes from the Latin parts pro- 'forward' and movere 'to move', so a promotion in advertising is meant to 'move' a product or idea into people's attention, which is why promotions are ads or campaigns to raise awareness.