📢 Managing publicity 📰 Media and policy

publicism

9.2

To make and manage a public image for people, organizations, or products

noun
/ˈpʌblɪˌzəm/

Jargon

: publicidad

She built her career in publicism by managing high-profile clients' public images.

Examples

Effective publicism can help organizations recover from negative publicity.
The agency specializes in publicism and media relations.
The company invested heavily in publicism to boost its brand after the product launch.
Effective publicism can transform a brand's image.
The company invested heavily in publicism to boost its brand after the product launch.
She built her career in publicism by managing high-profile clients' public images.
Effective publicism can help organizations recover from negative publicity.

Synonyms

publicity

vspublicism

289 3.0

Making something known to many people to get attention

adds managing reputation and deliberate image control beyond mere announcement

vspublicism

159 3.8

Work to make a person or company look good to the public

emphasizes producing and directing public attention and shaping overall image

public relations

vspublicism

110 3.0

Work to help a company or person look good to the public

focuses more on producing and controlling public attention and overall image

public exposure

vspublicism

1 4.0

Making something known to many people so they can see or talk about it

focuses on planned public attention and image shaping rather than mere disclosure

publicizing

vspublicism

1 3.5

Making goods or services known to many people to help sell them

is broader, covering image creation and management not only promotion

How Visible

fame

439 1.0

publicity

289 3.0

publicism

Jargon

9.2

low profile

55 4.4

obscurity

33 7.4

Surface Forms

publicism singular

publicisms plural

Morphology

publicism = public (opaque) = public + ism

The word is structurally analyzable as public + -ism, but the sense 'creating and managing publicity' is not a standard, easily predictable meaning of that combination.

Etymology

Publicism comes from public ('open to everyone') and the ending -ism ('a practice or field'). That's why publicism can mean the practice of creating and managing a public image, much like publicity.