Skip to main content
publicity

publicity

289 3.0
Making something known to many people to get attention
  • noun
  • /pəˈblɪsɪti/
translation icon : publicidad
  • The charity organized a fundraising event to boost its publicity and raise awareness for its cause.
  • a publicity campaign
  • receive publicity
  • negative publicity

They might get a bunch of publicity for one dress.

Autoplay Next

Examples

  • Use favorable results to obtain positive publicity for your local arts programs.

    Academic text (1999)
  • Yesterday, without almost any publicity, there were six people in the audience.

    Fiction book (1994)
  • And it brought him incredible publicity, and it more than paid for itself.

  • And what we do know is that publicity does help.

  • You generate good publicity and how do you do that?

  • The girl was looking for some publicity.

  • Schools also benefit from commercial production because of the publicity they receive after the commercial is broadcast.

    Academic text (2008)
  • I thought it was all about the publicity and keeping your sponsors happy.

  • Starting in August, the Christian Democrats launched a massive publicity drive, with headquarters in Panama.

    Academic text (1993)
  • In turn, the corporate sponsor receives the benefits of publicity, tax breaks, and cultural capital.

    Academic text (2012)

Synonyms

PR
vspublicity
159 3.8

Work to make a person or company look good to the public

covers the same visibility aim but is not limited to reputation management
promotion
vspublicity
124 3.2

An activity that tells people about a product to make them buy or support it

is broader, including many activities beyond individual awareness efforts
public relations
vspublicity
110 3.0

Work to help a company or person look good to the public

is more general, covering any activity that makes something known to the public
exposure
vspublicity
88 3.9

Making a secret or hidden thing known to people

usually aims to create favourable attention rather than simply reveal information
media attention
vspublicity
  • Literature
37 2.4

Notice or interest from newspapers, TV, and websites

can create such attention but also includes non-media promotional activities
dissemination
vspublicity
16 6.6

Spreading information or ideas so many people learn them

is more focused on promoting or persuading rather than neutral spreading
4 3.9

A planned set of actions to make people view a company or person more positively

is a single activity type within the wider practice of making things known
public exposure
vspublicity
1 4.0

Making something known to many people so they can see or talk about it

is mainly about planned promotion rather than triggering public debate
popularization
vspublicity
  • US
1 3.8

The act of making an idea or thing easy for many people to understand

focuses on promotion and awareness rather than simplifying or securing acceptance
publicizing
vspublicity
1 3.5

Making goods or services known to many people to help sell them

is broader, applying to making things known beyond just commercial ends
publicism
vspublicity
  • Jargon
9.2

To make and manage a public image for people, organizations, or products

focuses more widely on making things known rather than managing reputation

Antonyms

57 6.1

Stopping people from expressing opinions or practising traditions by force

8 5.0

Keeping something hidden or secret

Compounds

publicity hound
  • Offensive
2 7.6

A person who tries hard to get public or media attention

publicity woman
  • Archaic
1 5.8

A woman who works to get news about someone or their company in the media

publicity man
  • Archaic
4.4

A man who makes a person, company, or event known to many people

How Promoted

promotion
124 3.2
publicity
289 3.0
word of mouth
26 2.6

Surface Forms

publicity singular
publicities plural

Morphology

publicity = public (semi-transparent) = public + ity

While formed from 'public' + '-ity', the specialized sense 'promotion or publicity activity' extends beyond the simple 'state of being public' and requires knowledge of usage in media/marketing contexts.

Etymology

Publicity comes from public ('of the people') and the idea of making something known to everyone. That's why it now means the activity of telling many people about a product, person, or idea to get public attention.