public-relations campaign
4
3.9
- noun
- /ˈpʌblɪk rɪˈleɪʃənz kæmˈpeɪn/
:
campaña de relaciones públicas
- To gain the political support necessary to counter Anderson, the tribe commenced a nationwide public relations campaign based upon the principle of religious freedom.
- launch a public-relations campaign
- effective public-relations campaign
- good public-relations campaign
Examples
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In the early 1970s, Colombo created an organization called the Italian-American Civil Rights League and mounted a widespread public relations campaign to persuade the public that the Mafia was a myth and that Italian Americans were being discriminated against on the basis of that myth.
Academic text (2016) -
Of great assistance to the tribe in its public relations campaign was backing from the National Council of Churches (NCC).
Academic text (1991) -
To be effective, a public relations campaign needs a good product.
Academic text (2005) -
There can be challenges in a public relations campaign, but with careful planning, success is easy to achieve.
Blog text (7) -
As she sees it, MSW-to-ethanol production needs nothing more than a good public relations campaign to drive public and private interest in developing new facilities.
Academic text (2001) -
After the September 11, 2001, attacks, Saudi Arabia launched a multimillion-dollar public relations campaign to counter the perception that the royal family was supporting terrorism.
Academic text (2005) -
In addition to polemic defense, the army launched intensive public relations campaigns to preempt hostile press coverage and to gain public sympathy and support.
Academic text (1992) -
In the 1970s, Mafia boss Joseph Colombo launched a successful public relations campaign to persuade media, industry, and federal and state elected officials to stop using the terms Mafia and La Cosa Nostra.
Academic text (2016) -
Under Salinas, Mexico has undertaken unilateral steps to attract U.S. investment, to lower trade barriers, and to protect the environment; made unprecedented efforts to curb the narcotics traffic and to confront official corruption; and conducted a major public relations campaign to convince public opinion in the United States of the value of a closer bilateral relationship.
Academic text (1990) -
Next week, the NCTA's board will give final approval to a $10 million public-relations campaign.
Synonyms
∞
2.7
A planned set of public actions to win support
159
3.8
Work to make a person or company look good to the public
A planned effort by a company to change how people see its name, logo, or image
A planned effort to use praise and friendliness to gain support or popularity
How Extensive
1
4.6
4
3.9
- Literature
241
2.5
- Literature
94
2.5
Surface Forms
Morphology
public-relations + campaign
The phrase is compositionally built from 'public relations' (relations with the public) + 'campaign' (a planned set of activities). A B1 learner who knows the constituent words can readily infer that a 'public-relations campaign' is an organized effort aimed at managing or influencing the public image; this structure is common cross-linguistically and follows regular noun-compound patterns.
Etymology
Public-relations campaign combines simple images: public (people), relations (friendly contact), and campaign (a planned set of actions to win support). So a public-relations campaign is a planned effort to improve or 'influence' someone's 'public image'.