rebranding campaign
- noun
- /ˌriːˈbrændɪŋ kæmˈpeɪn/
:
campaña de cambio de imagen
- The company started a rebranding campaign to attract a younger audience and improve its public image.
Examples
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After years of competition, the firm launched an extensive rebranding campaign to distinguish itself from its rivals.
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Some other kind of mineral that's just benefited from a clever rebranding campaign?
Blog text (3) -
The reason I got into the business I'm in is that I was tired of seeing marketing departments invest hundreds of thousands of dollars and a year's worth of time into rebranding campaigns only to end up with a nicer logo, a prettier website, and no difference in sales results whatsoever.
Blog text (24) -
Their latest rebranding campaign featured new advertisements aimed at highlighting the quality of their products.
Synonyms
39
2.6
A planned series of ads and activities to get people to buy or notice something
16
3.0
A planned series of ads on TV or online to get people to buy a product
4
3.9
A planned set of actions to make people view a company or person more positively
1
4.4
A change to a company or product's name and look to make it seem new
A plan to make people think better of a brand by using persuasion and dishonest tactics
How Extensive
Surface Forms
Morphology
The meaning 'an organized effort to change a company's public image' is directly and transparently built from combining 'rebrand' (to change brand identity) with 'campaign' (a planned set of activities). This compound follows standard English noun-noun/compositional patterns and is likely inferable by a B1 learner who knows both constituents and the notion of a publicity campaign.
Etymology
Rebranding campaign combines brand, a mark once burned on animals or goods to show who owned them, and campaign, a planned series of actions. When a company changes that mark and runs a plan to tell people about it, a rebranding campaign means an organized effort to change its 'public image'.