ad campaign
39
2.6
- noun
- /æd kæmˈpeɪn/
:
campaña publicitaria
- Their new ad campaign is starting this week to promote their latest product.
- a new ad campaign
- a million-dollar ad campaign
- launch an ad campaign
It's a very insensitive ad campaign, but a solid joke.
- It's a very insensitive ad campaign, but a solid joke.
- And this was a really kind of grassroots response from our community to this ad campaign.
- Texas Congressman Dan Crenshaw also tried to get in on the dumb sub Bud Lights stupid ad campaign.
- Are you willing to pay Facebook and Instagram and YouTube and Google to do pay per click ad campaigns?
- Some of you may have even seen the new ad campaign that the FDA has launched about, you know, trying to dissuade young people from starting smoking.
- He he does ad campaigns for cigarettes and horrible things.
- So our current take on this is, like I said, after hearing about this, we canceled the ad campaign that we had mostly just finished signing.
- It can kind of completely change the way that you perceive a show or an ad campaign or what, you know, whatever.
Examples
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The $3.5 million ad campaign included 30-second spots on CNN.
Academic text (2005) -
Their new ad campaign is starting this week.
-
And it just, they care so much about that audience that they want to run an ad campaign on your website.
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It's like a $100 million ad campaign, for free!
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Maybe I should hire her for my ad campaign.
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How's the ad campaign going?
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Their software firm is going public soon, and they're gonna need some serious help with their online ad campaign.
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They started a new ad campaign with Justin Long coming back.
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In 1910, he hired the advertising firm of Lord and Thomas to plan an ad campaign in national magazines.
Academic text (2004) -
Some of you may have even seen the new ad campaign that the FDA has launched about, you know, trying to dissuade young people from starting smoking.
Synonyms
∞
2.7
A planned set of public actions to win support
16
3.0
A planned series of ads on TV or online to get people to buy a product
1
4.6
A short period when many ads run to make a big impact
1
2.8
A set of ads and activities to get more people to buy a product
How Extensive
39
2.6
640
2.2
Surface Forms
Morphology
The meaning 'a planned series of advertisements' is directly and compositionally derived from 'ad' (advertisement) + 'campaign' (planned set of activities). This noun + noun compound follows a common, cross-linguistic pattern, so a B1 learner who knows both constituents will readily infer the MWE's meaning.
Etymology
Ad campaign pairs ad (short for 'advertisement') with campaign, a word once used for a planned set of actions in war or politics. So an ad campaign is a planned series of ads and events that work together to reach one goal.