ad blitz
1
4.6
- noun
- /æd blɪts/
:
campaña publicitaria
- It will be interesting to see if this week's battleground ad-blitz can change the seeming immutable spread.
- TV ad blitz
- million-dollar ad blitz
Examples
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The company launched an ad blitz to promote its new product line, flooding social media with advertisements.
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So, even if Obama's ad blitz has not moved these people yet, it could eventually move them.
Blog text (29) -
I was reading yesterday that GOP Super PACs and shadow funds were holding on to their money for a late October ad blitz.
Blog text (11) -
Probably more effective than every time MS does an ad blitz for $500M that fizzles out after a few days.
Blog text (7) -
You can thank three of the country's largest labor unions, planning a six-figure ad blitz in favor of President Obama's position in the just-beginning negotiations over how to avoid the nation's fiscal cliff.
Blog text (4) -
The next time we head into the public ring with some of the highest-paid, most sinister corporate propagandists on earth, we are going to need to hit a lot harder than the Prop 37 campaign's multi-million dollar TV ad blitz, whose motto was, "Food is Love."
Blog text (21) -
During the election season, the candidates often resort to an ad blitz to ensure their messages reach as many voters as possible.
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The marketing team planned an ad blitz that included television commercials and online promotions over the course of a week.
Synonyms
39
2.6
A planned series of ads and activities to get people to buy or notice something
16
3.0
A planned series of ads on TV or online to get people to buy a product
1
2.8
A set of ads and activities to get more people to buy a product
A short, intense campaign to quickly reach many people with ads
A sudden strong campaign to sell many products quickly to gain market share
How Intense
1
4.6
39
2.6
Surface Forms
Morphology
The meaning 'a sudden, intensive campaign of advertisements' is directly and transparently derived from combining 'ad' (advertisement) with 'blitz' (a fast, concentrated campaign or onslaught). Although 'blitz' is metaphorical, its sense of an intense, short-term effort is straightforward and cross-linguistically familiar, so a B1 learner who knows both words would readily infer the MWE meaning.
Etymology
Ad blitz joins ad (short for advertisement) and blitz (a word for a sudden, powerful attack like a lightning strike). The image of a fast, heavy wave of ads explains why it means 'a short, intense campaign of advertisements'.