advertising campaign
16
3.0
- noun
- /ˈædvərˌtaɪzɪŋ kæmˈpeɪn/
- The marketing team developed a bold new advertising campaign to attract more customers.
- launch an advertising campaign
- television advertising campaign
- national advertising campaign
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Watch on YouTubeI was part of the brand team that creates the major advertising campaigns just like this one.
- I was part of the brand team that creates the major advertising campaigns just like this one.
- People like Matt Damon, Tom Brady, Larry David, and that little fella from the Lord of the Rings movies fronted huge advertising campaigns for crypto exchanges.
- Like, you know, I mean, it's like Verizon and Viagra, you know, very, that could be an, that could be an interesting advertising campaign.
- I think that the I agree with you that the aggressive advertising campaigns do not add value to society.
Examples
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The new health regulations were widely publicized, and advertising campaigns featured German celebrities enjoying fish.
Academic text (1990) -
Confident in his new position and responsibilities, Vincent launched a general advertising campaign in the Georgia Telegraph.
Academic text (2011) -
Nor does he expect to recommend a national advertising campaign.
Academic text (2001) -
It's part of the advertising campaign White Tattoo.
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Their brilliant advertising campaign has convinced people that, "Oh, it's white meat, it's healthier."
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And they've chosen us to lead their advertising campaign in the US.
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I want this to be the biggest advertising campaign in the history of cosmetic advertising.
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TODAY ONLY, we are offering a VERY cost-efficient advertising campaign that will run for 28 consecutive days.
Blog text (22) -
A massive advertising campaign was designed to link the use of stoves with the greening of Africa.
Academic text (2008) -
Then, most often, the carriers launch flashy advertising campaigns to draw in the crowds.
Blog text (7)
Synonyms
∞
2.7
A planned set of public actions to win support
39
2.6
A planned series of ads and activities to get people to buy or notice something
1
4.6
A short period when many ads run to make a big impact
1
2.8
A set of ads and activities to get more people to buy a product
A short, intense campaign to quickly reach many people with ads
How Large
16
3.0
∞
2.7
Surface Forms
Morphology
The meaning is directly and transparently derived from combining 'advertising' (activity of making and distributing advertisements) with 'campaign' (a planned set of activities); a B1 learner who knows both words can infer a planned series of promotional activities. This noun+noun compositional pattern is common cross-linguistically and follows normal English modification rules, so the overall sense is immediately comprehensible.
Etymology
Advertising campaign uses the word campaign, which once meant a long, planned set of moves by soldiers trying to win ground. So an advertising campaign is a planned series of ads and actions to 'win' customers.