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advertising

advertising

878 2.7
Creating and showing ads that make people buy products, use services, or support ideas
  • noun
  • /ˈæd.vɚ.taɪ.zɪŋ/
translation icon : publicidad
  • Advertising is up.
  • an advertising campaign
  • an advertising agency
  • advertising and marketing

And I think native advertising was all the rage.

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Examples

  • Many businesses rely on advertising to attract new customers and grow their brand.

  • We are not permitted to engage in advertising of any kind, sir.

  • Okay, we're working in this advertising agency after college.

  • The potential for advertising here and AI is massive.

  • We make our money from advertising.

  • Questions six and seven asked about the influence of advertising in purchasing these products.

    Academic text (2011)
  • And that led to me working in advertising, which led to filmmaking.

  • But Hamsun had clearly understood advertising to be a key to understanding his American experience.

    Academic text (1999)
  • Confident in his new position and responsibilities, Vincent launched a general advertising campaign in the Georgia Telegraph.

    Academic text (2011)
  • I've just been offered the vice-presidency of a new advertising firm.

Synonyms

publicity
vsadvertising
289 3.0

Making something known to many people to get attention

focuses on generating paid promotional messages for products or services
promotion
vsadvertising
124 3.2

An activity that tells people about a product to make them buy or support it

tends to be the ongoing business creating paid promotional messages
promo
vsadvertising
  • Informal
51 4.1

Short advertisement for a product or event

is the broader business creating and spreading paid promotional messages
publicizing
vsadvertising
1 3.5

Making goods or services known to many people to help sell them

is the business of creating and spreading paid promotional messages

Compounds

A planned series of ads on TV or online to get people to buy a product

A company that makes messages to sell things for other businesses

The part of a company that plans and manages ads

The part of a company that plans and runs ads

How Extensive

ad blitz
1 4.6
advertising
878 2.7
advert
  • UK
15 2.2

Surface Forms

advertising singular
advertisings plural

Morphology

advertising = advertise (transparent) = advertise + ing

The noun is a standard gerund/nominalization of the verb 'advertise', with meaning directly derived from the base verb plus '-ing'.

Etymology

The word advertising comes from the verb advertise, made from Latin parts ad- ('to') and vertere ('to turn'), the same root you see in reverse ('turn back'). So advertising is about 'turning' people's attention to a product or idea, which is why ads try to make you look or think about a brand.