advertising campaign
- noun
- /ˈædvərˌtaɪzɪŋ kæmˈpeɪn/
- The marketing team developed a bold new advertising campaign to attract more customers.
- launch an advertising campaign
- television advertising campaign
- national advertising campaign
I was part of the brand team that creates the major advertising campaigns just like this one.
- I was part of the brand team that creates the major advertising campaigns just like this one.
- People like Matt Damon, Tom Brady, Larry David, and that little fella from the Lord of the Rings movies fronted huge advertising campaigns for crypto exchanges.
- Like, you know, I mean, it's like Verizon and Viagra, you know, very, that could be an, that could be an interesting advertising campaign.
- I think that the I agree with you that the aggressive advertising campaigns do not add value to society.
Examples
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The new health regulations were widely publicized, and advertising campaigns featured German celebrities enjoying fish.
Academic text (1990) -
Confident in his new position and responsibilities, Vincent launched a general advertising campaign in the Georgia Telegraph.
Academic text (2011) -
Nor does he expect to recommend a national advertising campaign.
Academic text (2001) -
It's part of the advertising campaign White Tattoo.
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Their brilliant advertising campaign has convinced people that, "Oh, it's white meat, it's healthier."
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And they've chosen us to lead their advertising campaign in the US.
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I want this to be the biggest advertising campaign in the history of cosmetic advertising.
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TODAY ONLY, we are offering a VERY cost-efficient advertising campaign that will run for 28 consecutive days.
Blog text (22) -
A massive advertising campaign was designed to link the use of stoves with the greening of Africa.
Academic text (2008) -
Then, most often, the carriers launch flashy advertising campaigns to draw in the crowds.
Blog text (7)
Synonyms
A planned set of public actions to win support
A planned series of ads and activities to get people to buy or notice something
A short period when many ads run to make a big impact
A set of ads and activities to get more people to buy a product
A short, intense campaign to quickly reach many people with ads
How Large
Surface Forms
Morphology
The meaning is directly and transparently derived from combining 'advertising' (activity of making and distributing advertisements) with 'campaign' (a planned set of activities); a B1 learner who knows both words can infer a planned series of promotional activities. This noun+noun compositional pattern is common cross-linguistically and follows normal English modification rules, so the overall sense is immediately comprehensible.
Etymology
Advertising campaign uses the word campaign, which once meant a long, planned set of moves by soldiers trying to win ground. So an advertising campaign is a planned series of ads and actions to 'win' customers.