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advertising campaign

advertising campaign

16 3.0
A planned series of ads on TV or online to get people to buy a product
  • noun
  • /ˈædvərˌtaɪzɪŋ kæmˈpeɪn/
translation icon : campaña publicitaria
  • The marketing team developed a bold new advertising campaign to attract more customers.
  • launch an advertising campaign
  • television advertising campaign
  • national advertising campaign

I was part of the brand team that creates the major advertising campaigns just like this one.

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Examples

  • The new health regulations were widely publicized, and advertising campaigns featured German celebrities enjoying fish.

    Academic text (1990)
  • Confident in his new position and responsibilities, Vincent launched a general advertising campaign in the Georgia Telegraph.

    Academic text (2011)
  • Nor does he expect to recommend a national advertising campaign.

    Academic text (2001)
  • It's part of the advertising campaign White Tattoo.

  • Their brilliant advertising campaign has convinced people that, "Oh, it's white meat, it's healthier."

  • And they've chosen us to lead their advertising campaign in the US.

  • I want this to be the biggest advertising campaign in the history of cosmetic advertising.

  • TODAY ONLY, we are offering a VERY cost-efficient advertising campaign that will run for 28 consecutive days.

    Blog text (22)
  • A massive advertising campaign was designed to link the use of stoves with the greening of Africa.

    Academic text (2008)
  • Then, most often, the carriers launch flashy advertising campaigns to draw in the crowds.

    Blog text (7)

Synonyms

campaign
vsadvertising campaign
2.7

A planned set of public actions to win support

is specific to promotional advertisements and marketing objectives rather than any goal
ad campaign
vsadvertising campaign
39 2.6

A planned series of ads and activities to get people to buy or notice something

has identical meaning but stresses coordinated timing and activities
ad blitz
vsadvertising campaign
1 4.6

A short period when many ads run to make a big impact

is steadier and coordinated over time rather than a short intense burst
sales campaign
vsadvertising campaign
1 2.8

A set of ads and activities to get more people to buy a product

aims at a wider marketing objective rather than only boosting sales
marketing blitzkrieg
vsadvertising campaign
8.3

A short, intense campaign to quickly reach many people with ads

is less extreme in pace and intensity, focusing on planned coordination

How Large

advertising campaign
16 3.0
campaign
2.7

Surface Forms

Morphology

advertising + campaign

The meaning is directly and transparently derived from combining 'advertising' (activity of making and distributing advertisements) with 'campaign' (a planned set of activities); a B1 learner who knows both words can infer a planned series of promotional activities. This noun+noun compositional pattern is common cross-linguistically and follows normal English modification rules, so the overall sense is immediately comprehensible.

Etymology

Advertising campaign uses the word campaign, which once meant a long, planned set of moves by soldiers trying to win ground. So an advertising campaign is a planned series of ads and actions to 'win' customers.