rebrand
1
4.4
- noun
- /ˌriːˈbrænd/
:
cambio de imagen
- After a lengthy discussion, the team agreed that a complete rebrand was necessary to appeal to a younger audience.
Do you think you'll have a rebrand at like extreme like that?
- Do you think you'll have a rebrand at like extreme like that?
- The IOPC was, was a rebrand from whatever it was called before.
- How often would you say a network does a rebranding?
- Anyway, they've announced and unveiled now a concept car to go with this new rebranding effort that they're going through.
- So like January was like the official launch of the rebrand.
- OK, Final question, Michael Steele, why should we expect any rebranding of the GOP to benefit anyone but the GOP?
- I have to say maybe, maybe you could try and appeal to the Welsh government and speak to them and say if you could do a rebrand perhaps for Wales.
- I was actually rolling out the rebrand for a company called Qualcomm and they like invented LTE technology.
- So I was thinking about the rebrand of it, speaking about that sort of West Coast phenomenon, this rebrand of Twitter to X.
- The most important rebrand to start with her makeover?
Examples
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In light of the centre's new rebrand—which now includes the word 'contemporary' within its name—the analysis traces the centre's movement from its local origins to its current global position, considering what this signifies in terms of the organisation's function and in relation to current cultural interpretations of Chinese art.
Academic text (2016) -
We love a rebrand, you know, it's just exciting.
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So first of all, let's talk about this rebrand and what it means.
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You just need a little rebrand.
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I'm in the middle of a big rebrand here.
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The current director, Sarah Fisher, implemented the rebrand, which highlights the centre's current outward-looking focus on art from China.
Academic text (2016) -
As part of its rebrand, EE has also opened over 700 new stores on high streets across the UK, in what it calls "one of the biggest and fastest transformations in UK retail history."
Blog text (13) -
The company underwent a successful rebrand that attracted new customers and revitalized its image.
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The rebrand included a new logo and fresh advertising strategies aimed at improving public perception.
Synonyms
47
3.2
A complete change to a room, building, or brand to look newer
13
4.6
A big change that makes something seem new
7
5.1
A process that gives something a new meaning
A planned effort by a company to change how people see its name, logo, or image
Giving a person or group a new identity to show a fresh start
An event where someone gives a new name to a person or thing in a religious ceremony
An official change of name or status for something
A change to the style or look of something, for example a car
A new appearance made to seem more modern and attractive
How Extensive
1
4.4
1
4.2
Surface Forms
Etymology
The word rebrand comes from the prefix re- meaning 'again' and brand meaning 'mark' or 'label'. A rebrand is the new name, logo, or look a company gives itself to appear fresh or to change its image.