charm campaign
- noun
- /tʃɑrm kæmˈpeɪn/
:
campaña de encanto
- The prime minister's charm campaign included meeting with local residents and promising reforms.
Examples
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After a series of scandals, the company launched a charm campaign to restore its image.
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Celebrities often begin a charm campaign when promoting a new film or product.
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The mayor launched a new charm campaign to win voters.
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Have you heard about the latest charm campaign?
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After a series of scandals, the company launched a charm campaign to restore its image.
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The prime minister's charm campaign included meeting with local residents and promising reforms.
-
Celebrities often begin a charm campaign when promoting a new film or product.
Synonyms
∞
2.7
A planned set of public actions to win support
4
3.9
A planned set of actions to make people view a company or person more positively
How Persuasive
Surface Forms
Morphology
The meaning is directly and predictably derived from combining 'charm' (to please or attract) with 'campaign' (a planned set of activities): it denotes a campaign that uses charm to win support. This noun–noun composition follows normal English patterns and is cross-linguistically transparent, so a B1 learner who knows both words would readily infer the meaning.
Etymology
Charm campaign paints a simple picture: charm means friendly words, smiles, or small gifts and campaign means a planned set of actions. So when a person or group runs a charm campaign, they use friendliness and nice acts to 'gain support' or 'improve their image'.