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PR

PR

159 3.8
Work to make a person or company look good to the public
  • noun
translation icon : relaciones públicas
  • I understand that you work for our PR department, is that correct?
  • a PR firm
  • a PR person
  • PR people

Guys, we are approving our new PR Mailer.

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Examples

  • The company hired a new PR firm to improve its public image after the scandal.

  • In fact, the international PR campaign is less important to the state than issues of domestic security.

    Academic text (2013)
  • What it means is you have a really effective PR firm, apparently.

  • You have an entire building full of PR people that are going to choose the right way forward.

  • The press wants to interview both of you, and the PR department thinks it's a good idea.

    Fiction book (1996)
  • You can also hire marketing and PR firms to handle your social media.

  • Every university necessarily has to have a dedicated PR office to better coordinate with society.

    Academic text (2018)
  • So maybe just science needs better PR, that that's all.

  • Well, what we don't need is bad PR.

  • It would create an enormous PR problem.

Synonyms

publicity
vsPR
289 3.0

Making something known to many people to get attention

focuses on building lasting goodwill and managing public perception
110 3.0

Work to help a company or person look good to the public

is the short written abbreviation used instead of the full phrase

Compounds

1 4.4

A man who helps a person or company look good in the news

4.6

A woman who helps a company or person manage their public image and deal with the media

Surface Forms

PR singular
PRs plural

Etymology

PR stands for public relations, literally 'relations with the public'. So PR means the work of creating and protecting a person or company's public image.