sales promotion
1
2.5
- noun
- /seɪlz prəˈmoʊʃən/
- Specialized
:
promoción de ventas
- Nissan chief operating officer Toshiyuki Shiga said Japanese car manufacturers were having difficulty in holding big, outdoor sales promotion campaigns, which may have hurt August sales.
- advertising and sales promotion
Examples
-
This means that J.C. Penney's customers have yet to be hyped by traditional sales promotions, something Ron Johnson did away with once he assumed the helm of the company by introducing everyday low prices and eliminating store coupons.
Blog text (17) -
The environment label ("Umweltzeichen"), also known as the "Blue Angel," was modeled after the UNEP logo and has proved extremely successful in sales promotion.
Academic text (1990) -
They know what they want; they don't need conventional sales promotions to be lured to the stores.
Blog text (17) -
Your followers and fans are faced with a daily deluge of links, lists, tips, downloadable docs, and sales promotions.
Blog text (29) -
That's why sales promotions work so well for department stores, and taking them away was a strategic mistake for J.C. Penney that undermined its refurbishing initiative.
Blog text (17) -
During the summer sale, the store offered exciting sales promotions such as buy-one-get-one-free deals.
-
To attract more customers, the company launched a series of sales promotions featuring discounts on popular products.
-
The local restaurant implemented sales promotions that included meal deals and special events to increase business.
Synonyms
476
1.0
A time when shops offer goods at lower prices
124
3.2
An activity that tells people about a product to make them buy or support it
51
4.1
Short advertisement for a product or event
1
2.8
A set of ads and activities to get more people to buy a product
1
2.2
A short time when shops offer many things at lower prices
An offer to customers like a discount or free gift to make them buy
How Extensive
Surface Forms
Morphology
The meaning 'an activity to boost sales' is directly and transparently derived from combining 'sales' (selling/revenue) with 'promotion' (an activity to boost awareness or demand). This noun+noun compound follows a common compositional pattern and is cross-linguistically straightforward, so a B1 learner who knows both constituents will readily infer the meaning.
Etymology
The phrase sales promotion combines sales and promotion: shopkeepers would push a product to the front of the shelf and add a special sign or lower the price so people would notice and 'buy more'. That's why today sales promotion means short activities like discounts, contests, or special displays to 'boost' sales.