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presell

presell

6.1
Promotional material or action that builds interest before a product is released
  • noun
  • /ˈprɛˌsɛl/
  • Jargon
translation icon : preventa
  • They used a teaser video as a presell to build excitement for the upcoming event.

Examples

  • The marketing team designed a presell campaign to attract attention before the new phone was available.

  • A well-made presell can help ensure strong sales on launch day.

  • The company launched a presell campaign for the new smartphone.

  • This presell strategy has proven effective in boosting sales.

  • The marketing team designed a presell campaign to attract attention before the new phone was available.

  • A well-made presell can help ensure strong sales on launch day.

  • They used a teaser video as a presell to build excitement for the upcoming event.

Synonyms

pitch
vspresell
147 4.2

A place where a seller sets up to sell goods

is used before a product release rather than as a selling location or spot
promotion
vspresell
124 3.2

An activity that tells people about a product to make them buy or support it

is used before a product release rather than for broad publicity
promo
vspresell
  • Informal
51 4.1

Short advertisement for a product or event

is used before a product release rather than for general ads or offers
sales pitch
vspresell
26 3.2

A short talk to convince someone to buy something

is used before a product release rather than a direct buying presentation
4 3.2

Items like leaflets made to advertise a product, service, or event

is used specifically before a product release rather than at any time
sales campaign
vspresell
1 2.8

A set of ads and activities to get more people to buy a product

is used before a product release rather than across a long marketing program
sales promotion
vspresell
  • Specialized
1 2.5

Actions companies use to get more people to buy things, like discounts and contests

is used before a product release rather than for short-term purchase boosts
advertizement
vspresell
  • US
1.4

A public message that tries to sell a product or service

is used before a product release rather than as general public notices

How Promotional

campaign
2.7
presell
  • Jargon
6.1
to preview
34 3.1
teaser
  • Literature
18 4.1
mention
220 2.5

Surface Forms

presell singular
presells plural

Morphology

presell = presell (semi-transparent) = pre + sell

The noun is clearly related to the verb 'presell', but this marketing sense extends from actual early selling to promotional material or activity before release.

Etymology

Presell comes from the prefix pre- meaning 'before' and the verb sell; think of it as promotional material that tries to 'sell' an idea to people 'before' the product is released. So a presell campaign is made to build interest and persuade customers ahead of launch.