to presell
- verb
- /ˌpriːˈsɛl/
- Many fans were excited to presell concert tickets for their favorite band before they officially went on sale.
Examples
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>> THE IDEA IS TO PRESELL OFF THE MODEL, AS MANY AS I CAN, THEN BORROW FROM THE BANK TO BUILD.
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Preselling is copy that's not actively promoting anything because it is coded in a neutral tone and type.
Blog text (14) -
The company decided to presell the new game on its website to build excitement ahead of the release.
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By choosing to presell the upcoming smartphone, the brand was able to gauge interest and secure funds for production.
How Promotional
Surface Forms
Morphology
Etymology
Presell splits into pre- 'before' and sell, so as a verb it simply means to sell something 'before' it is available. That's why companies often presell items to test demand or to fund production early.