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to promote

to promote

396 3.5
Tell people about a product to increase sales
  • verb
  • /prəˈmoʊt/
: promocionar
  • She used social media to promote her latest book and reach a wider audience.
  • promote a product
  • promote with ads
  • promote a book

Why they don't want me to promote Ferrari brand in that way?

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Examples

  • But first we got to promote some stuff, some merch.

  • Teacher-librarians play an essential role in promoting the use of photography in the classroom.

    Academic text (2008)
  • You use that to promote your next fight.

  • We wanna hear what each company can do to promote Michael.

  • And they wanted me to promote a new app of theirs.

  • I understand Hope hired you to help promote the concert.

  • Share these on Facebook as a way to promote the resources as well as provide basic instruction.

    Academic text (2013)
  • They offered me the chance to promote their new pasta menu.

  • Since that time, Reichgott has continued to promote charter schools as a speaker and writer.

    Academic text (2013)
  • For much of the lead-up to the Olympics, Beijing succeeded in promoting just such a message.

    Academic text (2008)

Synonyms

to push
vsto promote
209 4.0

To try to sell something forcefully, often illegal goods

is broader and not always forceful or persistent
to market
vsto promote
183 2.8

To try to sell a product or service to people

focuses more narrowly on raising sales or public interest specifically
to advertise
vsto promote
151 2.7

Tell many people about a product or service to make them want it

is the general term for efforts to increase awareness or sales
to spread the word
vsto promote
73 3.1

Tell many people about something so they know

is geared more toward formal campaigns to raise sales or awareness
to raise awareness
vsto promote
53 3.5

To help more people know about a problem or cause

focuses more on sales or product awareness rather than social causes
to publicize
vsto promote
46 4.0

Make something known to many people using news or social media

is broader, including many ways to increase awareness or sales
to broadcast
vsto promote
40 3.0

To make news or information known to many people

often implies planned efforts to increase awareness or encourage buying
to get the word out
vsto promote
35 3.2

Tell many people about something so they know

is the broader strategic activity beyond simply informing many people
to hype
vsto promote
24 4.4

To promote something with exaggerated, flashy advertising to get attention

describes the same aim but without the exaggerated or intensive tone
to propagate
vsto promote
23 5.9

Spread ideas, news, or feelings to many people

is aimed specifically at increasing awareness or sales rather than general spread
advertised
vsto promote
22 2.1

People make it public to tell others about a product, job, or price

refers to the overall activity beyond single announcements
to talk up
vsto promote
22 4.1

To say that something is better or more important than it really is

is a neutral term for efforts to increase awareness or sales
to plug
vsto promote
22 4.2

To give a short public mention to make people notice or buy something

uses the same aim but can include broader publicity methods
to evangelize
vsto promote
  • Jargon
3 7.4

Actively promote a product or idea to get people to use it

is broader and may include less persuasive or less active methods
to advertize
vsto promote
  • US
2 2.7

To tell many people about a product or service so they buy it

covers that activity but also other ways to raise awareness or sales
to spruik
vsto promote
  • Australian
1 9.9

To loudly promote things in public to attract attention

is the general activity, not always done with showy enthusiasm
to premarket
vsto promote
  • Jargon
6.8

To promote a product before its official release

is the wider activity that can happen at any product stage

Antonyms

179 3.7

To hide something so others cannot see or find it

151 4.8

To stop public protest by force or by people in power

Phrasal Verbs

To give someone a higher job immediately without following normal steps

How Widely

to saturate
8 5.2
to promote
396 3.5
to advertise
69 2.6
to mention
∞ 1.0

Surface Forms

promote infinitive
promoted past
promoted past participle
promoting present participle
promotes third person singular

Morphology

promote = pro + mot

The elements are Latin combining forms (pro- + mot-) rather than productive modern English morphemes, so knowing 'pro' does not let a learner derive the meaning of 'promote'.

Etymology

Promote comes from the Latin parts pro- ('forward') and movere ('to move'), so to promote a product is to 'move' it forward into people's attention or push it out to more customers.