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to talk up

to talk up

13 4.1
To say that something is better or more important than it really is
  • phrasal verb
  • /tɔk ʌp/
translation icon : ensalzar
  • It's no surprise that both the Democrat and the Republican in this race are talking up their eco-credentials.
  • talk up the economy
  • talk up a stock
  • talk up the idea

I I think, I think it's one of those things that people just talk up so much.

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Examples

  • The marketing team worked hard to talk up the benefits of the new software during the presentation.

  • OK, so every time people try to get funding for, for coronary heart disease, they try to talk up just how important it is.

  • I just feel like it had been talked up so much that when it happened, I was like, OK, that was it, you know?

  • You should have seen him talking up the prices.

  • I do wonder about the people paid to wait in line and talk up the product.

    Blog text (1)
  • The chancellor just talked up his green credentials, but his budget stops way short of what was needed or what's happening in other countries.

  • After the video, Loewen takes the stage to talk up the current pride of the organization: Proposition 32.

    Blog text (24)
  • Both of those candidates instinctively understood that optimism and talking up America sell.

    Blog text (16)
  • But Republicans lured West Virginia voters by talking up clean-coal technology and appealing to their conservative social values.

    Blog text (29)
  • It's like John McCain hates Romney; the more John McCain talks up Romney, the more unlikable he is.

    Blog text (32)

Synonyms

to promote
vsto talk up
252 3.5

Tell people about a product to increase sales

is more enthusiastic and aims to boost how impressive something appears
to tout
vsto talk up
65 6.1

To praise or advertise something strongly to make people want it

is lively endorsement that aims to make things seem especially successful
to hype
vsto talk up
53 4.4

To promote something with exaggerated, flashy advertising to get attention

is similar but focuses more on enthusiastic endorsement than sheer intensity
to advertise
vsto talk up
47 2.6

Tell many people about something so they know it exists

is more about lively praise that inflates perceived importance
to inflate
vsto talk up
47 4.2

To make something seem more important or bigger than it really is

is energetic endorsement focused on making things appear impressive
to drum up
vsto talk up
26 4.1

To try to get more interest or support by telling people about something

is more about praising to make things seem more important than they are
to overplay
vsto talk up
13 4.6

Make something seem more important or serious than it really is

is lively advocacy that stresses success or importance rather than subtle emphasis
to play up
vsto talk up
9 4.3

Make something seem more important or impressive than it is

is broader enthusiastic praise aiming to lift overall impression rather than one feature
to oversell
vsto talk up
7 4.9

Make something seem better than it really is

is energetic promotion that similarly makes things seem greater than reality
to aggrandize
vsto talk up
  • Formal
5 9.5

To make something seem more important by adding details or exaggerating

is less formal praise meant mainly to boost appeal through excitement
to overhype
vsto talk up
4 5.8

Praise something more than it really deserves

is enthusiastic publicity that makes things seem more important than they are
to gush about
vsto talk up
4 6.1

Talk in a very excited way to praise someone or something

is promotional talk that focuses on making things seem impressive to others
to evangelize
vsto talk up
  • Jargon
3 7.4

Actively promote a product or idea to get people to use it

is less about persuasion tactics and more about raising perceived success
to puff up
vsto talk up
1 6.4

To praise someone too much to make them seem better

is energetic promotion that aims to boost perception rather than just praise
to ballyhoo
vsto talk up
  • Literature
1 9.5

To promote something loudly and with exaggeration to get attention

is more about friendly enthusiastic praise rather than noisy spectacle
to vaunt
vsto talk up
  • Archaic
1 8.9

To talk proudly about your achievements to show off

is enthusiastic endorsement that aims to raise perceived importance rather than boast
to spruik
vsto talk up
  • Australian
9.9

To loudly promote things in public to attract attention

is similar but centers more on boosting perceived importance than general advertising
to trump out
vsto talk up
  • Informal
8.4

Announce something loudly and proudly to get attention

is more conversational enthusiastic promotion rather than formal showmanship
to advertize
vsto talk up
  • US
3.2

To tell many people about something so they know it

is more energetic and focuses on making things seem more impressive

Antonyms

701 3.3

To say what is wrong with someone or something

59 5.3

Show something as less important or serious than it is

How Promotional

to hype
53 4.4
to talk up
13 4.1
to plug
24 4.2
to praise
331 1.0
to mention
1.0

Surface Forms

talk up infinitive
talked up past
talked up past participle
talking up present participle
talks up third person singular

Morphology

talk + up

The sense 'to promote or make something seem better' is compositionally derived from 'talk' (to speak) plus the particle 'up' (to raise/increase): 'talk up' literally suggests speaking so as to raise the perceived value. This verb+particle pattern is a regular, productive meaning extension in English (and parallels exist in other languages), so an average B1 learner who knows the parts is likely to infer the promotional sense.

Etymology

Talk up comes from the idea that up means 'higher' or 'better' and you can imagine using talk to lift an idea or product up in people's minds. So, talk up means 'to make something seem more important or successful by speaking about it positively'.