to talk up
- phrasal verb
- /tɔk ʌp/
- It's no surprise that both the Democrat and the Republican in this race are talking up their eco-credentials.
- talk up the economy
- talk up a stock
- talk up the idea
I I think, I think it's one of those things that people just talk up so much.
- I I think, I think it's one of those things that people just talk up so much.
- OK, so every time people try to get funding for, for coronary heart disease, they try to talk up just how important it is.
- And they can talk up the product a, a storm to anyone who has any level of hearing left in their ears, right.
Examples
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The marketing team worked hard to talk up the benefits of the new software during the presentation.
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OK, so every time people try to get funding for, for coronary heart disease, they try to talk up just how important it is.
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I just feel like it had been talked up so much that when it happened, I was like, OK, that was it, you know?
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You should have seen him talking up the prices.
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I do wonder about the people paid to wait in line and talk up the product.
Blog text (1) -
The chancellor just talked up his green credentials, but his budget stops way short of what was needed or what's happening in other countries.
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After the video, Loewen takes the stage to talk up the current pride of the organization: Proposition 32.
Blog text (24) -
Both of those candidates instinctively understood that optimism and talking up America sell.
Blog text (16) -
But Republicans lured West Virginia voters by talking up clean-coal technology and appealing to their conservative social values.
Blog text (29) -
It's like John McCain hates Romney; the more John McCain talks up Romney, the more unlikable he is.
Blog text (32)
Synonyms
Tell people about a product to increase sales
To praise or advertise something strongly to make people want it
To promote something with exaggerated, flashy advertising to get attention
Tell many people about something so they know it exists
To make something seem more important or bigger than it really is
To try to get more interest or support by telling people about something
Make something seem more important or serious than it really is
Make something seem more important or impressive than it is
Make something seem better than it really is
To make something seem more important by adding details or exaggerating
Praise something more than it really deserves
Talk in a very excited way to praise someone or something
Actively promote a product or idea to get people to use it
To praise someone too much to make them seem better
To promote something loudly and with exaggeration to get attention
To talk proudly about your achievements to show off
To loudly promote things in public to attract attention
Announce something loudly and proudly to get attention
To tell many people about something so they know it
Antonyms
How Promotional
Surface Forms
Morphology
The sense 'to promote or make something seem better' is compositionally derived from 'talk' (to speak) plus the particle 'up' (to raise/increase): 'talk up' literally suggests speaking so as to raise the perceived value. This verb+particle pattern is a regular, productive meaning extension in English (and parallels exist in other languages), so an average B1 learner who knows the parts is likely to infer the promotional sense.
Etymology
Talk up comes from the idea that up means 'higher' or 'better' and you can imagine using talk to lift an idea or product up in people's minds. So, talk up means 'to make something seem more important or successful by speaking about it positively'.