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to drum up

to drum up

26 4.1
To try to get more interest or support by telling people about something
  • phrasal verb
  • /drʌm ʌp/
translation icon : conseguir (obtener)
  • With all the Bigfoot mania around here, he'll really help me drum up business.
  • drum up support
  • drum up business
  • drum up interest

I had never, you know, had to like, go find deals and drum up business on a daily basis.

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Examples

  • Then you'll go round to universities, explain our services, drum up business for us.

  • He went door-to-door to drum up support for the new community center.

  • Now spread out and go drum up some business.

  • You go out there and drum up some business.

  • Maybe I can drum up some new clients.

  • I spent the first month trying to drum up business from existing clients.

    Blog text (18)
  • Send out a press release to drum up some interest in something happening with your company.

    Blog text (28)
  • I'm not trying to drum up business or anything.

  • So Southwest is trying to drum up some business, stealing away customers from its rivals.

    Blog text (7)
  • He's on a tour in Iowa right now to drum up support.

Synonyms

to rally
vsto drum up
159 3.7

To get better after an illness or problem

focuses on actively generating interest or support from the start rather than recovery
to hype
vsto drum up
53 4.4

To promote something with exaggerated, flashy advertising to get attention

uses persuasion and effort to gain real interest or support rather than exaggeration
to talk up
vsto drum up
13 4.1

To say that something is better or more important than it really is

aims to raise interest or support through attention and persuasion
to cause a stir
vsto drum up
6 4.0

Make people feel excited or upset and attract attention

aims specifically to raise sustained interest or support through persuasion and outreach
to hype up
vsto drum up
  • Informal
3 5.6

To make someone feel very excited about something

works to create interest or support by actively persuading rather than only excitement
to beat the drum
vsto drum up
2 5.5

To speak or act strongly to support a cause

focuses on attracting attention and persuading people to gain support
to galvanize support
vsto drum up
1 5.8

To make people excited and ready to help a cause

seeks to build that same active support by attracting and persuading people
to beat the drum for
vsto drum up
1 6.3

Speak strongly in public to support a person, idea, or cause

tries to increase interest or support by actively persuading people
to ballyhoo
vsto drum up
  • Literature
1 9.5

To promote something loudly and with exaggeration to get attention

relies more on effort to persuade people and build support rather than noise alone
to kick up excitement
vsto drum up
4.4

Make people more interested and eager about something

focuses on persuading and winning support as well as creating enthusiasm

Antonyms

257 3.5

To try to stop something by making people less willing to do it

35 6.0

To try to stop someone from doing something by talking to them

How Much Support

to mobilize
76 5.8
to galvanize
39 6.7
to drum up
26 4.1
to promote
252 3.5
to mention
1.0

Surface Forms

drum up infinitive
drummed up past
drummed up past participle
drumming up present participle
drums up third person singular

Morphology

drum + up

The particle 'up' signals increase and 'drum' evokes attracting attention or calling people, so a learner who knows both words can partially infer a sense of raising or gathering something. However, extending this to specifically 'generate interest/support/business by active persuasion' is a metaphorical shift that is not fully predictable without exposure, so the expression is only partially transparent.

Etymology

Drum up comes from the picture of someone beating a drum to call people up or together so they listen. So to drum up something means to try to get 'interest' or 'support'.