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to evangelize

to evangelize

3 7.4
Actively promote a product or idea to get people to use it
  • verb
  • /ɪˈvæn.dʒə.laɪz/
  • Jargon
translation icon : promover
  • I evangelize by teaching people how to achieve their career, business, or entrepreneurial goals.

And since then, I've been evangelizing and writing and speaking and thinking about DMT.

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Examples

  • His goal was to evangelize the advantages of renewable energy at the conference.

  • There is a great need to broker relationships across silos; that's why I evangelize about Yammer.

    Blog text (14)
  • And her job is to go out and evangelize sales and innovation for companies around the world.

  • There is a growing base of WP7 users that love the product and want to evangelize its value.

    Blog text (7)
  • Devs, keep evangelizing the phone, and we will grow, probably slowly, but surely.

    Blog text (7)
  • There are hordes out there who are evangelizing accessibility and inclusion.

    Blog text (22)
  • Social network connectors help evangelize the service (e.g., Twitter) and encourage people to join (I bet Jenise has done this).

    Blog text (12)
  • The marketing team worked hard to evangelize the benefits of the new software to potential clients.

  • She used social media to evangelize her nonprofit's mission and attract new supporters.

Synonyms

to sell
vsto evangelize
978 2.0

To persuade someone to buy or accept something

is broader, promoting adoption beyond just a purchase or sale
to push
vsto evangelize
262 4.0

To try to sell something forcefully, often illegal goods

focuses on enthusiastic persuasion rather than forceful or pushy methods
to promote
vsto evangelize
252 3.5

Tell people about a product to increase sales

aims more at active advocacy to persuade people to adopt an idea
to preach
vsto evangelize
192 3.8

Talk to people to persuade them to support a cause

uses professional advocacy and market arguments rather than moral preaching
to publicize
vsto evangelize
94 4.0

Make something known to many people using news or social media

is more proactive in convincing people to accept or use it
to spread the word
vsto evangelize
68 3.1

Tell many people about something so they know

adds active campaigning to mere informal sharing of information
to disseminate
vsto evangelize
48 6.8

To spread information or ideas widely so many people know them

emphasizes active advocacy and persuasion rather than neutral distribution
to advertise
vsto evangelize
47 2.6

Tell many people about something so they know it exists

adds active persuasion to simple public announcement to gain adopters
to get the word out
vsto evangelize
31 3.2

Tell many people about something so they know

focuses more on persuading people to adopt or support it
to propagate
vsto evangelize
23 5.9

Spread ideas, news, or feelings to many people

is aimed specifically at persuading adoption in business or tech contexts
to talk up
vsto evangelize
13 4.1

To say that something is better or more important than it really is

seeks genuine adoption rather than just hype or exaggerated praise
to spruik
vsto evangelize
  • Australian
9.9

To loudly promote things in public to attract attention

is similar but centers on long term advocacy for adoption
to advertize
vsto evangelize
  • US
2.7

To tell many people about a product or service so they buy it

goes further by trying to change people's opinions and choices
to missionize
vsto evangelize
8.6

To try to make people support an idea or cause, often in politics

applies the same persuasion but in commercial and technological promotion settings

Antonyms

2.9

To be against something and try to stop it

257 3.5

To try to stop something by making people less willing to do it

How Promotional

to evangelize
  • Jargon
3 7.4
to promote
252 3.5
to champion
64 4.2
to advocate
343 3.7

Surface Forms

evangelize infinitive
evangelise infinitive
evangelized past participle
evangelised past participle
evangelizing present participle
evangelising present participle
evangelizes third person singular
evangelises third person singular

Morphology

evangelize = evangel (semi-transparent) = evangel + ize

The morphological formation is regular ('evangel' + '-ize'), but the business/technology sense is a metaphorical extension (promote/advocate) that is not strictly religious, so understanding requires recognizing a figurative shift.

Etymology

Evangelize comes from an old Greek word made of eu- 'good' and angelion 'message', so it gives the image of a messenger sharing 'good news'. That's why in business and tech to evangelize something means to strongly promote it and try to get others to adopt it.