to presell
To sell a product before it is available for delivery
- verb
- /ˌpriːˈsɛl/
:
pre-vender
- Many fans were excited to presell concert tickets for their favorite band before they officially went on sale.
Examples
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>> THE IDEA IS TO PRESELL OFF THE MODEL, AS MANY AS I CAN, THEN BORROW FROM THE BANK TO BUILD.
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Preselling is copy that's not actively promoting anything because it is coded in a neutral tone and type.
Blog text (14) -
The company decided to presell the new game on its website to build excitement ahead of the release.
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By choosing to presell the upcoming smartphone, the brand was able to gauge interest and secure funds for production.
How Promotional
Surface Forms
presell infinitive
preselling present participle
presells third person singular
presold past
presold past participle
Morphology
Etymology
Presell splits into pre- 'before' and sell, so as a verb it simply means to sell something 'before' it is available. That's why companies often presell items to test demand or to fund production early.