buildup
- noun
- /ˈbɪlˌdʌp/
- You can't give a buildup like that and not deliver.
- military buildup
- troop buildup
Examples
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Once the picture is released, I'll give her a big buildup.
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I gave you a big buildup.
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Well, after this buildup, I'm champing at the bit to meet her.
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As part of the PR buildup to the World Cup... you'll be conducting coaching clinics in townships all over the country.
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So after all that buildup, does the Lumia 920 live up to that PureView appellation?
Blog text (21) -
The buildup of excitement before the concert was palpable among the crowd.
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There was a significant buildup of media attention leading to the product launch.
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The buildup of praise from critics helped the movie gain popularity.
Synonyms
An activity that tells people about a product to make them buy or support it
Claims that exaggerate product benefits and are not meant literally
Strong public support for a person, place or idea to help it succeed
Too much promotion by people who try to make something seem better than it is
Enthusiastic promotion of an idea or product to gain supporters
Antonyms
Talking about someone in a way that shows dislike and makes them seem unimportant
How Intense
Surface Forms
Morphology
Etymology
The word buildup comes from build and up, used when attention or praise is slowly 'built up' before an event, like the press creating excitement for a movie. So, buildup can mean strong publicity or praise meant to raise interest.