Skip to main content
buildup

buildup

14 4.1
A lot of excited publicity to make people like or want something
  • noun
  • /ˈbɪlˌdʌp/
translation icon : bombo publicitario
  • You can't give a buildup like that and not deliver.
  • military buildup
  • troop buildup

Examples

  • Once the picture is released, I'll give her a big buildup.

  • I gave you a big buildup.

  • Well, after this buildup, I'm champing at the bit to meet her.

  • As part of the PR buildup to the World Cup... you'll be conducting coaching clinics in townships all over the country.

  • So after all that buildup, does the Lumia 920 live up to that PureView appellation?

    Blog text (21)
  • The buildup of excitement before the concert was palpable among the crowd.

  • There was a significant buildup of media attention leading to the product launch.

  • The buildup of praise from critics helped the movie gain popularity.

Synonyms

promotion
vsbuildup
124 3.2

An activity that tells people about a product to make them buy or support it

is intensive enthusiastic publicity rather than routine awareness activities
puffery
vsbuildup
  • Jargon
2 8.3

Claims that exaggerate product benefits and are not meant literally

is broader enthusiastic publicity and praise not only overblown claims
boosterism
vsbuildup
1 7.9

Strong public support for a person, place or idea to help it succeed

is general enthusiastic publicity rather than community-focused support
flackery
vsbuildup
  • Slang
9.9

Too much promotion by people who try to make something seem better than it is

is energetic publicity but less focused on aggressive tactics
evangelization
vsbuildup
7.9

Enthusiastic promotion of an idea or product to gain supporters

is similar but centers on broad publicity rather than formal advocacy

Antonyms

512 3.0

Disapproval that points out faults

denigration
  • Offensive
5 8.4

Unfair criticism that makes someone or their work seem bad

Talking about someone in a way that shows dislike and makes them seem unimportant

How Intense

ad blitz
1 4.6
buildup
14 4.1
fanfare
17 5.1
buzz
110 2.6
publicity
289 3.0

Surface Forms

buildup singular
buildups plural

Morphology

buildup = build + up (transparent) = build + up

The sense (publicity, hype) is a direct extension of the phrasal verb 'build up' (to promote or increase someone's reputation), so the relation is inferable from the parts.

Etymology

The word buildup comes from build and up, used when attention or praise is slowly 'built up' before an event, like the press creating excitement for a movie. So, buildup can mean strong publicity or praise meant to raise interest.