flackery
- noun
- /ˈflækəri/
- Slang
:
publicidad agresiva
- Many criticized the author's latest promotion as mere flackery with no real substance behind it.
Examples
-
The aggressive flackery employed by the publicist generated significant buzz for the film.
-
I'll take up my twitfriend Gastropoda's crusade and say this stinks of clueless flackery.
Blog text (23) -
From my perspective, though, the most galling example of Franzen's work is probably this piece on Control Group, which not merely reads like the kind of flackery you find on PR NewsWire, but does so on behalf of some particularly pernicious claims.
Blog text (15) -
Her flackery during the press conference helped secure important media coverage for the charity event.
Synonyms
14
4.1
A lot of excited publicity to make people like or want something
4
9.9
Loud, showy promotion that makes something seem better than it is
2
8.3
Claims that exaggerate product benefits and are not meant literally
2
8.1
The use of showy tricks to get attention
1
9.9
A way of selling that uses pushy, dishonest methods to get attention
To make and manage a public image for people, organizations, or products
Antonyms
3
8.1
Talking about someone in a way that shows dislike and makes them seem unimportant
How Promotional
Surface Forms
Morphology
flackery = flack (transparent) = flack + ery
Formed from the noun 'flack' plus the productive suffix '-ery' meaning practice or behaviour, so the meaning is directly derived.
Etymology
Flackery comes from flack, a slang word for a 'publicist' who promotes people or products, plus the ending -ery that makes it the 'work' or 'behaviour' of that person. So flackery means pushy or excessive promotion — a lot of publicity instead of real achievement.