gimmickry
2
8.1
- noun
- /ˈɡɪmɪkri/
:
artificiosidad
- And she's left starring in a film where either the action is so thin or the acting so unsalvageable that they've had to disguise it in the trailer with gimmickry.
- pure gimmickry
- accounting gimmickry
- tech gimmickry
Examples
-
I can't wait to see what gimmickry she's employing, unmask it, and throw it back in her face.
-
This gimmickry fails to reflect that there is zero change in broadband availability or usage.
Academic text (2009) -
Only gimmickry allows the state to say the budget is balanced.
Blog text (8) -
How can winning a big prize be dismissed as gimmickry?
Blog text (21) -
We'll get to see the sheer gimmickry involved in selling this to the American public in exquisite detail.
Blog text (3) -
But it would have been useful to learn how such accounting gimmickry could have happened under the eagle eye of the general counsel's office.
Academic text (2017) -
It was this distaste for modern gimmickry that banned computers for the storage of sensitive information or account control, fax machines, and, where possible, telephones.
Fiction book (1994) -
Your current homework assignment, Mr. Auerback, is to solve the dilemma of how to grow back middle-class incomes (without inflation gimmickry, mind you) commensurate.
Blog text (16) -
In advertising, many companies rely on gimmickry to capture consumer attention instead of presenting solid products.
-
The politician's speech was filled with gimmickry designed to make headlines rather than convey real solutions.
Synonyms
21
4.8
Dramatic behavior done to get attention
12
7.0
Publishing shocking or exaggerated stories to get attention
8
8.9
A regular joke or routine a performer uses to get laughs
A performance that tries to get attention by being loud or dramatic
Acting in a dramatic way to get attention
Too much promotion by people who try to make something seem better than it is
Antonyms
How Attention-Grabbing
Surface Forms
Morphology
Etymology
Gimmickry comes from gimmick, a slang word for a small 'trick' or hidden device used by magicians and sellers to surprise people. A helpful way to remember it is to picture a bright, showy trick added just 'to get attention', so gimmickry means the use of such tricks to attract notice.