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ploy

ploy

85 4.9
A clever trick used to gain an advantage in talk or negotiation
  • noun
  • /plɔɪ/
: estratagema
  • The old "pull off the road" ploy, huh?
  • a ploy to get
  • a marketing ploy
  • just a ploy

And that's kind of their internal marketing ploy of why they must do it.

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Examples

  • Whether that is genuine or a mere ploy to counter Ramos's appeal to unity remains to be seen.

    Academic text (1992)
  • His suggestion was just a ploy to distract us from the real issue.

  • It's all used as a ploy to get us to buy it.

  • This is all just a ploy to get to you.

  • Great marketing ploy, but not accurate.

  • "In this episode, the writers used a typical ploy found throughout the original run of the series."

    Academic text (2008)
  • To Zupkus, the ploy was a clear sign of possible trouble down the road.

    Academic text (2004)
  • This is an obvious ploy to derail our proceedings.

  • By the way, that was a clever ploy, conning Luke into writing his memoirs.

    Fiction book (1990)
  • She used a clever ploy to win the negotiation in her favor.

Synonyms

tactic
vsploy
516 3.0

A planned action to reach a goal

leans more on cleverness for advantage in social situations than plain planning
play
vsploy
119 5.3

An action to get power, attention, or advantage

is a specific clever tactic used to gain advantage in social interactions
maneuver
vsploy
  • US
108 6.3

A clever move to gain an advantage in a game or fight

often focuses on cleverness or subtle advantage rather than only skillful planning
ruse
vsploy
53 7.7

A clever trick to deceive someone

may aim to gain advantage without necessarily relying on deceit
mind game
vsploy
15 7.2

A trick people use to confuse or control someone to gain an advantage

is often a practical clever action rather than a psychological manipulation
artifice
vsploy
  • Formal
11 8.1

A clever trick that deceives people or hides the truth

focuses on clever advantage in conversation or negotiation rather than hiding actions
gamesmanship
vsploy
8 8.2

Using clever but not clearly against the rules moves to get an advantage in a game or competition

is used broadly in conversations or negotiations as well as games
stratagem
vsploy
7 8.5

A clever plan to trick someone and gain an advantage

is a general clever action used to gain advantage in many situations
gambit
vsploy
7 7.4

An opening action or remark used to get an advantage and start a conversation

can be any clever action used at any stage to gain advantage
tactics
vsploy
4 3.5

Planned short actions used to reach a specific goal

is a single clever action for advantage rather than general multiple strategies
cunning plan
vsploy
1 5.0

A clever way to trick someone to get what you want

is usually a short clever move rather than a long planned scheme
6.3

A clever but dishonest plan to gain an advantage

does not always involve deceit and can be simply clever
schemey tactic
vsploy
  • Informal
8.4

A plan that uses dishonest tricks to get an unfair advantage

is a clever move used for advantage that is not always unfair
7.2

A plan to control people by tricking them

can be clever without intending to control or unfairly influence others

How Strategic

masterstroke
4 7.3
gambit
  • Jargon
4 8.0
tactic
516 3.0
ploy
85 4.9
move
∞ 1.1

Surface Forms

ploy singular
ploys plural

Etymology

The word ploy comes from an old Latin root plicare meaning 'to fold' or 'to bend', which passed into old French as a word for a 'turn' or 'twist'. So a ploy is like a small 'bend' or clever turn in a plan — a trick used to change a situation and get an advantage.