ploy
- noun
- /plɔɪ/
- The old "pull off the road" ploy, huh?
- a ploy to get
- a marketing ploy
- just a ploy
And that's kind of their internal marketing ploy of why they must do it.
- And that's kind of their internal marketing ploy of why they must do it.
- That is, is another marketing ploy that's triggering off different signals.
- It's all used as a ploy to get us to buy it.
- But they're all, they're all elaborate ploys to sell merch.
- And, you know, it's just a cynical campaign ploy.
- You think this is a manipulative ploy?
- So my working hypothesis as a scientist is that, well, it's a marketing ploy.
- Then the ploy is to make it all look like you're improvising, right.
- It's unclear if this was a messaging ploy from Israel or if Iran was able to eliminate Israeli strikes.
- I know it's very easy to say this is nothing but a marketing ploy and a watering down of real gospel just to garner mainstream sales.
- Narcissistic folks derive a lot of power from triangulated systems, and it's a clever ploy by them if it seems that someone else is interested in them.
- Now, this is not a ploy for people to change mates often.
Examples
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Whether that is genuine or a mere ploy to counter Ramos's appeal to unity remains to be seen.
Academic text (1992) -
His suggestion was just a ploy to distract us from the real issue.
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It's all used as a ploy to get us to buy it.
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This is all just a ploy to get to you.
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Great marketing ploy, but not accurate.
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"In this episode, the writers used a typical ploy found throughout the original run of the series."
Academic text (2008) -
To Zupkus, the ploy was a clear sign of possible trouble down the road.
Academic text (2004) -
This is an obvious ploy to derail our proceedings.
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By the way, that was a clever ploy, conning Luke into writing his memoirs.
Fiction book (1990) -
She used a clever ploy to win the negotiation in her favor.
Synonyms
A planned action to reach a goal
An action to get power, attention, or advantage
A clever move to gain an advantage in a game or fight
A clever trick to deceive someone
A trick people use to confuse or control someone to gain an advantage
A clever trick that deceives people or hides the truth
Using clever but not clearly against the rules moves to get an advantage in a game or competition
A clever plan to trick someone and gain an advantage
An opening action or remark used to get an advantage and start a conversation
Planned short actions used to reach a specific goal
A clever way to trick someone to get what you want
A clever but dishonest plan to gain an advantage
A plan that uses dishonest tricks to get an unfair advantage
A plan to control people by tricking them
How Strategic
Surface Forms
Etymology
The word ploy comes from an old Latin root plicare meaning 'to fold' or 'to bend', which passed into old French as a word for a 'turn' or 'twist'. So a ploy is like a small 'bend' or clever turn in a plan — a trick used to change a situation and get an advantage.