gimmick
72
5.6
- noun
- /ˈɡɪmɪk/
- This is just a big marketing gimmick maybe, right?
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Watch on YouTubeThis is just a big marketing gimmick maybe, right?
- This is just a big marketing gimmick maybe, right?
- It's just a, for me, induction charging is such a gimmick.
- So I, I was thinking boy genius would be a good gimmick.
- And so they throw easy solutions that seem like game show gimmicks.
- So one thing is you're always trying to play these games, gimmicks and tactics, right?
- I want to be clear, this three DV cache is not a gimmick.
- Other than that, Beats Audio is some kind of weird gimmick.
- The problem with all of these solutions is that they're gimmicks.
- Everybody, everybody nowadays come to the table on a business plan with a gimmick.
- But for me it's just that like I think calling it a no pigment virtual foundation is just a bit of a gimmick and a marketing tactic.
- But the more and more I've gone to play with and try their blushes, I'm like, they're a gimmick.
Examples
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As for wireless charging, it's a nice gimmick, but it's not very efficient yet.
Blog text (2) -
It's probably a promotional gimmick.
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Maybe you need a gimmick, so people notice you.
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It's just a public service gimmick with the station.
Fiction book (1993) -
I feel like this is a gimmick where someone is laughing themselves to the bank.
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Unfortunately, some people can't see beyond the gimmick long enough to give it a try.
Blog text (6) -
"The company is giving them away as promotional gimmicks," he told Mama.
Fiction book (2002) -
Listeners fell for the gimmick, and Allen's audience began to drop off.
Academic text (2007) -
GE had engaged in exactly the sort of accounting gimmick that eventually brought down Enron.
Academic text (2017) -
The magician's latest trick was just a clever gimmick to impress the audience.
Synonyms
309
4.9
A dangerous physical trick done to entertain people
220
1.6
A playful act done to surprise or make people laugh
39
4.9
A clever plan used to get a result, often to trick people
26
3.9
A small, cheap object bought as a gift or souvenir
8
8.9
A regular joke or routine a performer uses to get laughs
1
9.9
A small showy ornament that is cheap and has little value
1
9.9
A funny act a performer uses to make people laugh
Antonyms
How Attention-Grabbing
Surface Forms
Etymology
Gimmick began as an informal name for the little tricks and secret devices magicians and salesmen used to get attention. Think of it like a showy gadget or trick meant to catch the eye, which is why a gimmick today is a clever idea or device used to attract interest.