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to gimmick

to gimmick

1 6.8
To add a trick or device to something to attract attention
  • verb
  • /ˈɡɪmɪk/
translation icon : usar trucos
  • They managed to gimmick the event's promotion with clever advertisements that caught everyone's attention.

Examples

  • Have Lesnar interfere so the booking is basically the same as the first HIAC, but make it more substantial: gimmick the cage so Lesnar literally tears a wall off and knocks Ryback out with it.

    Blog text (24)
  • "No surprise to me, as there hadn't been anything wrong with them -" but I'm sure they were gimmicked in some odd way or other.

    Fiction book (1999)
  • They're going to say what they say, and whatever the DJ plays, they mark and they gimmick.

    Blog text (22)
  • The company decided to gimmick their product with a colorful new design to attract more customers.

  • The magician will gimmick the stage with special effects that will amaze the audience.

Synonyms

to trick out
vsto gimmick
  • Informal
1 7.4

To make something like a car or outfit look very fancy by adding bright decorations

uses a device or clever alteration to attract attention
to trick up
vsto gimmick
  • Informal
7.2

To make someone or something look fancier to impress people

applies a device or change specifically to draw attention
to pimpin'
vsto gimmick
  • Slang
9.9

Making a car or other object look bright and showy with extra parts

is broader, using tricks or devices on many kinds of things to attract attention

Antonyms

99 2.5

Make something easier to understand or use

How Attention-Grabbing

to overhype
4 5.8
to sensationalize
  • Literature
12 6.8
to gimmick
1 6.8
to decorate
226 1.9
to alter
493 2.5
tweak
28 3.9

Surface Forms

gimmick infinitive
gimmicked past
gimmicked past participle
gimmicking present participle
gimmicks third person singular

Etymology

Gimmick as a verb grew from the noun and means to add a trick or small device to something to make it seem more exciting or to get attention.