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ballyhoo

ballyhoo

4 9.9
Loud, showy promotion that makes something seem better than it is
  • noun
  • /ˈbæliˌhu/
  • Literature
translation icon : bombo y platillo
  • And when you hear the ballyhoo that, in 2007, the likes of Atonement, American Gangster, The Kite Runner, and The Diving Bell and the Butterfly are seen as serious Academy Award contenders, you know it's going to be business as usual come Oscar night.
  • ballyhoo parades
  • Night of ballyhoo
  • Last Night of ballyhoo

Examples

  • Yet for all the ballyhoo, hosannas, and lucrative negotiations, the journey of the James Ossuary to Toronto was ill-starred.

    Academic text (2003)
  • The biggest ballyhoo that you do not mention is the privileged position of the US dollar in being used to settle international trade.

    Blog text (24)
  • Anything we can blow up to a ballyhoo on the first edition?

  • Now then, I'm afraid all this ballyhoo is on your account.

  • It better be good after all this ballyhoo.

  • HUAC's visit to Detroit was preceded by "all the ballyhoo of a three-ring circus."

    Academic text (1997)
  • Exploiting the best talent, technology, and ballyhoo the firm had to offer, The Enchanted Forest and The Wife of Monte Cristo were engineered to play in first-run theaters on single bills.

    Academic text (2017)
  • The movie premiere was filled with ballyhoo, drawing crowds and flashing lights.

  • Despite the ballyhoo surrounding the product launch, many found it underwhelming.

  • The politician's speech was more about ballyhoo than actual policy proposals.

Synonyms

hype
vsballyhoo
146 4.3

Exaggerated, flashy advertising that makes something seem better than it is

stresses noisy showiness more than just strong promotional intensity
plug
vsballyhoo
  • Literature
37 6.9

A short public mention that tries to make people notice or buy something

is broader, covering noisy exaggerated promotion in many forms
hoopla
vsballyhoo
26 7.6

Loud, exciting attention and talk around an event or product

is focused on loud showy promotion rather than calm informative notice
buildup
vsballyhoo
14 4.1

A lot of excited publicity to make people like or want something

is more about loud exaggeration and show than steady enthusiastic praise
a lot of buzz
vsballyhoo
  • Literature
13 3.9

Strong excitement and attention from many people and the media

is more about general excitement than deliberate noisy promotion
puff
vsballyhoo
  • Literature
7 7.2

A short text that praises something too much to help sell it

is about loud, public promotion rather than a single praising piece
flackery
vsballyhoo
  • Slang
9.9

Too much promotion by people who try to make something seem better than it is

is the noisy promotional result rather than the agent's job
drum-beating
vsballyhoo
5.8

Actively promoting something to get people to notice and support it

is typically noisier and more sensational than simple campaigning

Antonyms

57 4.6

Ability to make careful choices and keep private things secret

54 6.8

A small important detail that is hard to notice

Compounds

ballyhoo artist
  • Literature
9.6

A person who uses flashy tricks to get public attention for a show or product

How Publicized

sensationalism
  • Literature
12 7.0
ballyhoo
  • Literature
4 9.9
promotion
124 3.2
publicity
289 3.0
fuss
145 1.5

Surface Forms

ballyhoo singular
ballyhoos plural

Etymology

Ballyhoo as a noun comes from that noisy showman's cry and means 'loud, showy publicity'. A helpful way to remember it is to think of the circus or the word hype, so a ballyhoo is noisy promotion that makes a big fuss but may exaggerate the truth.