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puff

puff

7 7.2
A short text that praises something too much to help sell it
  • noun
  • /pʌf/
  • Literature
translation icon : artículo promocional
  • It's an article, Stein, not a puff piece.
  • a puff piece
  • write a puff

It's that's funny to see a puff piece right for for a daddy of five.

Examples

  • I'm going to do a major puff piece on this jerk.

    Fiction book (1999)
  • Now, thanks to the puff piece Larry wrote about himself being honored, we know some more.

    Blog text (21)
  • I thought this was supposed to be a puff piece.

  • But remember, no one will do a puff piece for you.

    Blog text (4)
  • You know I'm not gonna do a P.R. puff piece, right?

  • They're going to do a puff piece on us!

  • I suppose we can expect more of these Forbes right-wing puff pieces in the months to come.

    Blog text (12)
  • If I read one more puff piece about Vegas legend Terry Benedict... I'm gonna have to buy a magazine of my own.

  • Their profile stories are unrevealing puff pieces, and their political profiles have a definite left tilt.

    Blog text (9)
  • The magazine published a glowing puff about the celebrity's latest film.

Synonyms

puffery
vspuff
  • Jargon
2 8.3

Claims that exaggerate product benefits and are not meant literally

is a single article or statement giving exaggerated praise for promotional purposes

Antonyms

512 3.0

Disapproval that points out faults

12 7.4

A public statement that strongly criticizes someone or something

Idioms

1 8.4

Suddenly disappears without a clear reason

Compounds

A small quick cloud of smoke that appears and disappears

4 3.0

A small light pastry filled with sweet cream or custard

1 2.1

A short, light burst of air

puff adder
  • South African
1 9.3

A large African snake that swells its body when threatened and has strong venom

A short, sudden burst of steam from hot water or a machine

A small burst of white smoke from a chimney or engine

8.6

A harmless North American snake with a nose that points up that spreads its head or plays dead when scared

A smooth mixture of flour and eggs that rises into light hollow shells for sweet or savory fillings

puff paste
  • Specialized
4.9

A dough of flour, butter, and water that makes light, flaky layers when baked

powder-puff
  • Offensive
7.9

A sports match played only by women

How Promotional

to hype
53 4.4
advertorial
  • Literature
2 7.7
puff
  • Literature
7 7.2
blurb
23 5.1
mention
220 2.5

Surface Forms

puff singular
puffs plural

Etymology

Puff A helpful way to remember promotional puff is to think of 'puffing up' something like blowing air into it; a puff article makes a person or thing seem bigger or better than it is.