advertorial
2
7.7
- noun
- /ˌæd.vɚˈtɔːr.i.əl/
- Literature
:
publirreportaje
- The winning look will be featured in a L'Oreal Paris advertorial in Marie Claire magazine.
Examples
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As with the print brand, where advertising is carefully considered and advertorial is often produced in-house by Monocle themselves, advertising online would be something we'd control rather than be subservient to.
Blog text (10) -
The post essentially is an advertorial and is riddled with links back to their site with keyword-rich anchor text.
Blog text (20) -
>> This advertorial will feature a limited edition 2011 color collection: Colors Take Flight.
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To find the type of client you are looking for, you need to choose your advertorial material carefully.
Blog text (26) -
Any time paid ads are part of the editorial content, it is advertorial.
Blog text (7) -
You will receive an advertorial in Marie Clair magazine.
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This is not a 'magazine' really; it is a very nicely put together advertorial reminiscent of an electronic inflight airline magazine.
Blog text (8) -
These advertorials grabbed readers attention with titles like Lies They Tell Our Children and Unsettled Science.
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The bleeding of marketing into editorial (the so-called advertorial) is a blight on the journalistic landscape that should be purged from every corner.
Blog text (32) -
Many newspapers include an advertorial that blends seamlessly with other editorial content.
Synonyms
∞
1.0
A short message that tries to get people to buy something or support an idea
804
2.9
A short paid advertisement on television or radio
640
2.2
A paid message that tells people about a product or service
148
1.8
A message, like on TV or a poster, that tries to make people buy something
15
2.2
A short message that tells people about a product, service, or event
9
1.0
A short message printed in a newspaper that tells people about things for sale or jobs
3
3.4
An advertisement on radio or television paid for by a sponsor
1
1.4
A printed message in a newspaper that tells people about jobs or things for sale
A public message that tries to sell a product or service
How Editorial
- Literature
3
3.8
- Literature
18
1.2
- Literature
2
7.7
148
1.8
Surface Forms
Morphology
Etymology
The word advertorial is a blend of advertisement ('an ad') and editorial ('an article or opinion in a paper'). So an advertorial is an ad written to look like a regular article, which is why readers can sometimes miss that it is advertising.