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to puff

to puff

7 7.4
To praise something too much to make people want to buy it
  • verb
  • /pʌf/
  • Literature
translation icon : ensalzar
  • The article puffs the new product as a revolutionary breakthrough in technology.

Examples

  • Thirty-year-old misdemeanor, and you puff it up into a felony arrest.

  • The magazine often puffs celebrities, turning ordinary moments into grand tales.

  • And she thought so too until you began to puff her up!

  • But it's not simply Washington journalists who puff up the powerful.

    Academic text (2011)
  • Just a wee small stretching of the truth to puff his bad self up a bit, huh.

    Blog text (1)
  • In at least one instance that I know of, they puffed up the crowd size to double.

    Blog text (14)
  • As usual, IDers try to puff up their evidence to have the importance it doesn't have.

    Blog text (1)
  • Moreover, these books are puffed up with promises of indulgences.

    Academic text (2004)
  • The officer, who was only a lieutenant, puffed up like an arrogant peacock at her flattery.

    Fiction book (2000)
  • Gordet stiffened, as crushed by this criticism as he'd been puffed up by the praise.

    Fiction book (2002)

Synonyms

to flatter
vsto puff
100 3.6

Praise someone with words you do not mean to get their help

is louder and more exaggerated with promotional aims
to rave
vsto puff
68 4.6

Speak about something in a very excited, positive way

is usually planned promotion rather than spontaneous excitement
to tout
vsto puff
65 6.1

To praise or advertise something strongly to make people want it

adds flamboyant exaggerated praise and show to that publicity
to hype
vsto puff
53 4.4

To promote something with exaggerated, flashy advertising to get attention

often includes extravagant praising language beyond mere publicity
to inflate
vsto puff
47 4.2

To make something seem more important or bigger than it really is

applies that inflation specifically to loud promotional praise
to gush
vsto puff
26 5.6

To praise a person or thing too much, often with strong feeling

is similar but focuses more on promotional exaggeration than feeling
to talk up
vsto puff
13 4.1

To say that something is better or more important than it really is

is usually louder and more exaggerated for publicity purposes
to oversell
vsto puff
7 4.9

Make something seem better than it really is

is broader, applying to boastful praise beyond sales context
6 4.1

Say strong good things about someone or something in public

adds a sense of flashy exaggeration and promotional intent
to overhype
vsto puff
4 5.8

Praise something more than it really deserves

carries that exaggeration with extra showy promotion
to gush about
vsto puff
4 6.1

Talk in a very excited way to praise someone or something

leans more to loud promotion rather than personal excitement
to puff up
vsto puff
1 6.4

To praise someone too much to make them seem better

is the single word form for the same extravagant promotion
to adulate
vsto puff
  • Formal
1 8.5

Praise someone too much when you are not sincere

is more public and aimed at promoting rather than flattering privately
to overpraise
vsto puff
1 6.4

To say too many good things about someone who does not deserve them

adds a public promotional edge to that excess
praise to the skies
vsto puff
  • Informal
1 5.8

Say very good things about someone or something with strong feeling

adds theatrical promotion and exaggeration to that high praise
to vaunt
vsto puff
  • Archaic
1 8.9

To talk proudly about your achievements to show off

is more about promoting something widely rather than self display
to ballyhoo
vsto puff
  • Literature
1 9.5

To promote something loudly and with exaggeration to get attention

is closer to theatrical praise and extravagant promotion
to trump
vsto puff
1 7.0

Announce something loudly to get attention

adds overt exaggerated praise and showy promotion to announcements
to heap on praise
vsto puff
4.0

To give a lot of praise, often more than needed

is more about public promotion and extravagant exaggeration
to beslaver
vsto puff
  • Archaic
9.9

To praise someone in a way that is not sincere to get a favor

shifts focus to public promotion and exaggerated praise
to spruik
vsto puff
  • Australian
9.9

To loudly promote things in public to attract attention

is more likely to use exaggerated praising language for effect
to trump out
vsto puff
  • Informal
8.4

Announce something loudly and proudly to get attention

is the same but places more weight on praising extravagantly

Antonyms

701 3.3

To say what is wrong with someone or something

28 7.7

To speak badly about someone or something to show little respect

Idioms

1 8.4

Suddenly disappears without a clear reason

Phrasal Verbs

5 3.5

To make something larger by filling with air or pride

4 4.9

To become proud and show it in your face or actions

2 4.4

To make something larger or more full, for example by filling it with air

1 6.4

To praise someone too much to make them seem better

Compounds

A small quick cloud of smoke that appears and disappears

4 3.0

A small light pastry filled with sweet cream or custard

1 2.1

A short, light burst of air

puff adder
  • South African
1 9.3

A large African snake that swells its body when threatened and has strong venom

A short, sudden burst of steam from hot water or a machine

A small burst of white smoke from a chimney or engine

8.6

A harmless North American snake with a nose that points up that spreads its head or plays dead when scared

A smooth mixture of flour and eggs that rises into light hollow shells for sweet or savory fillings

puff paste
  • Specialized
4.9

A dough of flour, butter, and water that makes light, flaky layers when baked

powder-puff
  • Offensive
7.9

A sports match played only by women

How Promotional

to hype
53 4.4
to oversell
7 4.9
to puff
  • Literature
7 7.4
to praise
331 1.0
to mention
1.0

Surface Forms

puff infinitive
puffed past
puffed past participle
puffing present participle
puffs third person singular

Etymology

Puff To puff someone or something up with praise comes from the same image of blowing air to make something larger, so the verb means to make something seem more important by exaggerated praise.