direct marketing
4
3.5
- noun
- /dəˈrɛkt ˈmɑrkɪtɪŋ/
:
marketing directo
- Many companies use direct marketing to reach potential customers through personalized emails.
It was some of the basics of, of really direct marketing.
- It was some of the basics of, of really direct marketing.
Examples
-
The return to direct marketing in the 1970s was seen by some as a step backward into inefficiency.
Academic text (2001) -
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Blog text (34) -
And at a new agency it was radio direct marketing, direct mail.
-
It's our direct marketing to patients we need to beef up.
-
Direct Response is the nation's leading direct marketing newsletter.
Blog text (34) -
When it comes to direct marketing, the first thing you're going to need is data.
-
What was the problem with this particular piece of direct marketing collateral?
Blog text (14) -
Katha is building up its website to facilitate direct marketing.
Blog text (4) -
Promote the establishment and expansion of farm-direct marketing operations in Pennsylvania.
Blog text (17) -
What we see now is really the old-time direct marketing crowd—like mail order marketers.
Blog text (2)
How Aggressive
Surface Forms
Morphology
The meaning is a straightforward composition of 'direct' (no intermediary) modifying 'marketing' (promotional/selling activities): it denotes marketing carried out straight to individuals. This is a regular, cross-linguistic compositional pattern (adjective + noun), so a B1 learner who knows both words will readily infer the MWE meaning.
Etymology
Direct marketing comes from the simple picture of a seller sending a letter or phone call straight to one person's home or number instead of sending messages to everyone. So, direct means 'to an individual', and direct marketing is advertising that goes 'to each potential customer' directly.