sales campaign
1
2.8
- noun
- /seɪlz kæmˈpeɪn/
:
campaña de ventas
- Nissan and other Japanese manufacturers were advised by local government officials to tone down their sales campaigns and slow other sales activities to avoid becoming targets, Mr. Shiga added.
Examples
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No doubt his sales will soar thanks to the cleverness of this sales campaign.
Blog text (21) -
Selling directly from your home or business isn't effective; invest in an online sales campaign.
Blog text (9) -
Ms. Bellas has led successful multimillion-dollar fundraising and sales campaigns.
Blog text (27) -
Another corporation wanting to cash in on convention members was Globe Life and Accident Insurance Co. of Oklahoma City, which wanted to buy a church membership list for a direct-mail sales campaign.
Academic text (2000) -
Pharmaceutical companies launched sales campaigns that downplayed the risks of addiction and overdoses and promoted the benefits of pain relief.
Blog text (31) -
Bjork also directed the sales campaign of the football suites project and implemented the seating program for Missouri's new basketball arena.
Blog text (9) -
The marketing team launched a new sales campaign to attract more customers to their online store.
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After reviewing the initial results, the company decided to adjust the sales campaign to better target younger consumers.
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The latest sales campaign offered discounts on popular products to increase revenue during the holiday season.
Synonyms
39
2.6
A planned series of ads and activities to get people to buy or notice something
16
3.0
A planned series of ads on TV or online to get people to buy a product
1
4.6
A short period when many ads run to make a big impact
1
2.5
Actions companies use to get more people to buy things, like discounts and contests
A sudden strong campaign to sell many products quickly to gain market share
A short, intense campaign to quickly reach many people with ads
How Intense
Surface Forms
Morphology
The phrase combines 'sales' (relating to selling/revenue) with 'campaign' (a planned set of activities), so its meaning — a planned series of activities to boost sales — is directly and transparently derivable from the constituents. This noun+noun composition is a common, compositional pattern in English and other languages (e.g., Spanish 'campaña de ventas'), so a B1 learner who knows both words should readily understand it.
Etymology
The phrase sales campaign comes from the idea of a campaign as a planned series of moves by an army or group. Imagine a company sending adverts and special offers like an army moving through towns to 'win' customers, so a sales campaign means a planned set of actions to increase sales.