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to hype

to hype

53 4.4
To promote something with exaggerated, flashy advertising to get attention
  • verb
  • /haɪp/
translation icon : sobrevender
  • To make the festival a success, we need to hype it online and reach as many people as possible.

But this was portrayed and hyped as this really, really big threat.

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Examples

  • During the event, the speakers hyped the audience up with exciting previews of what's to come.

  • If you're going to hype it, hype it with the facts.

  • Oh, yeah, hype it up.

  • We hype these people up.

  • Yeah, I think for me to be honest, despite perception or whatever, I had to hype myself up.

  • Well, Buzz, gonna hype you again.

  • And like, it's fine to hype it if you're actually going to win, right?

  • I'm trying to hype myself up to have this big, heroic moment, and now I'm really second guessing myself.

  • The Houston Chronicle has been hyping Buffalo Bayou development for years.

    Academic text (2004)
  • The company decided to hype their new product with a flashy advertising campaign.

Synonyms

to push
vsto hype
262 4.0

To try to sell something forcefully, often illegal goods

adds loud exaggeration to selling efforts to win quick public attention
to promote
vsto hype
252 3.5

Tell people about a product to increase sales

pushes that activity into exaggerated, attention seeking publicity rather than routine promotion
to advertise
vsto hype
47 2.6

Tell many people about something so they know it exists

adds exaggeration and intensity to ordinary publicizing to attract attention
to inflate
vsto hype
47 4.2

To make something seem more important or bigger than it really is

puts that exaggeration into energetic publicity to capture attention
to overplay
vsto hype
13 4.6

Make something seem more important or serious than it really is

focuses on intensive, attention grabbing promotion rather than measured emphasis
to talk up
vsto hype
13 4.1

To say that something is better or more important than it really is

uses enthusiastic talk as part of a louder, exaggerated publicity effort
to sensationalize
vsto hype
  • Literature
12 6.8

To make stories seem more exciting than they are

aims at broad exaggerated promotion to attract attention rather than only drama
to glamorize
vsto hype
  • US
12 5.8

To make someone or something look more attractive and exciting than they really are

uses attractive presentation as part of louder exaggeration to draw attention
to oversell
vsto hype
7 4.9

Make something seem better than it really is

relies on loud, exaggerated publicity to draw public attention
to aggrandize
vsto hype
  • Formal
5 9.5

To make something seem more important by adding details or exaggerating

channels that enhancement into loud, attention focused promotion
to propagandize
vsto hype
  • Literature
5 9.1

To try to make many people believe false or one-sided information

focuses more on exaggerated publicity to attract notice than on ideological persuasion
to blow up
vsto hype
4 3.7

To make something seem more important or bigger than it is

expresses that exaggeration through strong publicity aiming for attention
to overhype
vsto hype
4 5.8

Praise something more than it really deserves

uses intensive, attention seeking publicity that exaggerates to attract notice
to puff up
vsto hype
1 6.4

To praise someone too much to make them seem better

turns flattering praise into intensive public promotion to attract notice
to ballyhoo
vsto hype
  • Literature
1 9.5

To promote something loudly and with exaggeration to get attention

is similar but focuses on intensive publicity for broad attention
to trump
vsto hype
1 7.0

Announce something loudly to get attention

is promotional exaggeration aimed at gaining public notice rather than calm news
to spruik
vsto hype
  • Australian
9.9

To loudly promote things in public to attract attention

applies that energy into exaggerated publicity to gain wider attention
to clickbait
vsto hype
  • Literature
6.0

Make people click by using exaggerated headlines or images

is a specific online form of exaggerated publicity to attract viewers
to mediatize
vsto hype
  • Literature
7.9

To make something well known by giving it a lot of media attention

turns broad media attention into intensified, exaggerated promotion to attract notice
to advertize
vsto hype
  • US
3.2

To tell many people about something so they know it

is more extreme, using exaggeration and intensity to capture wide attention

Antonyms

59 5.3

Show something as less important or serious than it is

18 5.2

To make something seem smaller or less important than it really is

Phrasal Verbs

to hype up
  • Informal
3 5.6

To make someone feel very excited about something

Compounds

hype train
  • Slang
1 6.0

A fast rise in excitement among many people about a new product or event, often driven online

How Promoted

to sensationalize
  • Literature
12 6.8
to oversell
7 4.9
to hype
53 4.4
to advertise
198 2.7
to promote
252 3.5
to publicize
94 4.0

Surface Forms

hype infinitive
hyped past
hyped past participle
hyping present participle
hypes third person singular

Etymology

Hype is easy to remember: think of hyper meaning 'over' or 'too much', so to hype something is to loudly promote it and make it seem bigger or more exciting than it really is.