to undersell
- verb
- /ˌʌndərˈsɛl/
- He often undersells the importance of his contributions to the project in team meetings.
I like to undersell and over deliver.
- I like to undersell and over deliver.
- Don't ever for a moment undersell yourself.
- And so I think we often, we often underestimate or undersell, like what we bring to the table, right?
- But but yeah, I've always that underperform, undersell, overperform.
- I know Cooler, but we had a, it's a pretty don't undersell it Cooler.
Examples
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I would say don't doubt yourself, don't underestimate yourself and don't undersell yourself as well.
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And why do you always undersell yourself?
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I like to undersell and over deliver.
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"I was just telling her not to undersell herself.
Fiction book (1990) -
And so I think we often, we often underestimate or undersell, like what we bring to the table, right?
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The fact of the matter is I still think I am underselling myself, but that's my deal.
Blog text (27) -
And, as a few other people mentioned, you're underselling yourself!
Blog text (1) -
They actually undersell their contributions to the workforce and often search for jobs that do not lead to wage progression.
Blog text (30) -
I think Zach may be underselling the work that he and his predecessors have done.
Academic text (2014) -
I always worry over my prices—and if I'm honest, I have to 'undersell' myself—or I would have no sales at all.
Blog text (1)
Synonyms
To think someone or something is less important than they really are
Show something as less important or serious than it is
To make something seem smaller or less important than it really is
To make something seem less important than it really is
Think something or someone is less important than they really are
Make something seem less important than it really is
To think someone has less ability or importance than they really have
To give too little attention to something
Show something as less common or important than it really is
To think a person or thing cannot do as much as they really can
To think someone or something is not important
Antonyms
How Undervalued
Surface Forms
Morphology
Etymology
Undersell also comes from under- 'below' and sell 'to present'. A helpful way to remember the figurative sense is to think of 'selling' an idea too low — making it seem less important or less valuable than it really is, which is why people say someone can 'undersell' their skills.