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to undersell

to undersell

2 4.5
Make something seem less important or valuable than it really is
  • verb
  • /ˌʌndərˈsɛl/
translation icon : menospreciar
  • He often undersells the importance of his contributions to the project in team meetings.

I like to undersell and over deliver.

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Examples

  • I would say don't doubt yourself, don't underestimate yourself and don't undersell yourself as well.

  • And why do you always undersell yourself?

  • I like to undersell and over deliver.

  • "I was just telling her not to undersell herself.

    Fiction book (1990)
  • And so I think we often, we often underestimate or undersell, like what we bring to the table, right?

  • The fact of the matter is I still think I am underselling myself, but that's my deal.

    Blog text (27)
  • And, as a few other people mentioned, you're underselling yourself!

    Blog text (1)
  • They actually undersell their contributions to the workforce and often search for jobs that do not lead to wage progression.

    Blog text (30)
  • I think Zach may be underselling the work that he and his predecessors have done.

    Academic text (2014)
  • I always worry over my prices—and if I'm honest, I have to 'undersell' myself—or I would have no sales at all.

    Blog text (1)

Synonyms

to underestimate
vsto undersell
299 3.1

To think someone or something is less important than they really are

applies that judgment in presentation to make it seem unimpressive
to downplay
vsto undersell
59 5.3

Show something as less important or serious than it is

shifts attention toward making it seem less valuable or impressive
to understate
vsto undersell
18 5.2

To make something seem smaller or less important than it really is

frames it specifically as less valuable or impressive rather than just smaller
to play down
vsto undersell
16 4.3

To make something seem less important than it really is

is aimed more at reducing its worth or public appeal
to undervalue
vsto undersell
8 4.8

Think something or someone is less important than they really are

expresses the same lowering but via presentation to an audience
to underplay
vsto undersell
6 5.3

Make something seem less important than it really is

focuses more on lowering its perceived value or impressiveness
to underrate
vsto undersell
3 3.7

To think someone has less ability or importance than they really have

does similar lowering but through how it is described publicly
to underemphasize
vsto undersell
1 6.7

To give too little attention to something

instead acts to lower how impressive or valuable it appears
to underrepresent
vsto undersell
1 5.8

Show something as less common or important than it really is

concentrates on making it seem less valuable or impressive to readers
to sell short
vsto undersell
1 5.7

To think a person or thing cannot do as much as they really can

focuses that underestimation on public presentation and perceived impressiveness
to misprise
vsto undersell
  • Archaic
1 9.9

To think someone or something is not important

instead stresses lowering its public appeal or perceived worth

Antonyms

397 3.7

To show that something is very important

70 4.2

Say something is bigger or more important than it really is

How Undervalued

to denigrate
48 7.8
to belittle
45 5.0
to undersell
2 4.5
to downplay
59 5.3
to understate
18 5.2

Surface Forms

undersell infinitive
underselling present participle
undersells third person singular
undersold past
undersold past participle

Morphology

undersell = sell (semi-transparent) = under + sell

The metaphorical sense 'to present as less valuable' is derived from 'under' (insufficiently) + 'sell' but requires an abstract shift from literal selling to figurative presentation.

Etymology

Undersell also comes from under- 'below' and sell 'to present'. A helpful way to remember the figurative sense is to think of 'selling' an idea too low — making it seem less important or less valuable than it really is, which is why people say someone can 'undersell' their skills.