to sell short
- phrasal verb
- /sɛl ʃɔrt/
- Many people sell short the potential of young entrepreneurs who have innovative ideas.
But I think we we've sold short the notion of of really good managerial leadership.
- But I think we we've sold short the notion of of really good managerial leadership.
Examples
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But let's not let the many who don't sell short the few who do.
Academic text (2010) -
You sold short.
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But I think we we've sold short the notion of of really good managerial leadership.
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It's easy to sell short someone's abilities when you don't understand their hard work.
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The critics sell short the impact of small businesses on the economy.
Synonyms
To think someone or something is less important than they really are
To think someone has less ability or importance than they really have
Give a lower price than it really is worth
Make something seem less important or valuable than it really is
To think someone or something is not important
To think someone or something has little value
Antonyms
How Underestimated
Surface Forms
Morphology
The components 'sell' (transfer/offer) and 'short' (insufficient, too little) give a clear clue: combined they suggest treating something as less than it deserves (selling for less/undervaluing). However, the extension from a literal economic sense to the figurative meaning of underestimating someone's ability is a metaphorical shift that may not be fully predictable to a B1 learner without prior exposure, so it is only partially transparent.
Etymology
Sell short may also come from the idea of being short — giving less than someone deserves. To 'sell someone short' is like giving a smaller amount than they should get, so you treat them as less able or less valuable. That's why sell short can mean 'to underestimate' someone.