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to sell short

to sell short

1 5.7
To think a person or thing cannot do as much as they really can
  • phrasal verb
  • /sɛl ʃɔrt/
translation icon : subestimar
  • Many people sell short the potential of young entrepreneurs who have innovative ideas.

But I think we we've sold short the notion of of really good managerial leadership.

Examples

  • But let's not let the many who don't sell short the few who do.

    Academic text (2010)
  • You sold short.

  • But I think we we've sold short the notion of of really good managerial leadership.

  • It's easy to sell short someone's abilities when you don't understand their hard work.

  • The critics sell short the impact of small businesses on the economy.

Synonyms

to underestimate
vsto sell short
299 3.1

To think someone or something is less important than they really are

stresses the real ability or future potential rather than present size or importance
to underrate
vsto sell short
3 3.7

To think someone has less ability or importance than they really have

tends to judge overall worth and future possibilities rather than narrow measures
to undervalue
vsto sell short
2 4.1

Give a lower price than it really is worth

covers wider judgment about ability and potential rather than numeric valuation
to undersell
vsto sell short
2 4.5

Make something seem less important or valuable than it really is

is an internal judgment about real worth not mainly about how it is presented
to misprise
vsto sell short
  • Archaic
1 9.9

To think someone or something is not important

puts more weight on ability and potential rather than simple lack of appreciation
to hold cheap
vsto sell short
  • Literature
7.2

To think someone or something has little value

focuses more on judging value and future potential than on dismissive disregard

Antonyms

902 3.4

To understand how important something is

285 1.9

To think a person or thing is important

How Underestimated

to denigrate
48 7.8
to belittle
45 5.0
to sell short
1 5.7

Surface Forms

sell short infinitive
sold short past
sold short past participle
selling short present participle
sells short third person singular

Morphology

sell + short

The components 'sell' (transfer/offer) and 'short' (insufficient, too little) give a clear clue: combined they suggest treating something as less than it deserves (selling for less/undervaluing). However, the extension from a literal economic sense to the figurative meaning of underestimating someone's ability is a metaphorical shift that may not be fully predictable to a B1 learner without prior exposure, so it is only partially transparent.

Etymology

Sell short may also come from the idea of being short — giving less than someone deserves. To 'sell someone short' is like giving a smaller amount than they should get, so you treat them as less able or less valuable. That's why sell short can mean 'to underestimate' someone.