to ride the wave of popularity
- idiom
- After her book won the award, she was able to ride the wave of popularity and secure several speaking engagements.
Examples
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The brand tried to ride the wave of popularity by launching new products while interest was still high.
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The singer is riding the wave of popularity after her latest hit.
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He is well aware that he can't ride the wave of popularity forever and needs to plan for the future.
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Can you believe he rode the wave of popularity so quickly?
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The new smartphone model is riding the wave of popularity thanks to its innovative features.
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After releasing his hit single, the artist managed to ride the wave of popularity for several months.
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Many influencers attempt to ride the wave of popularity by promoting trending products on their social media.
Synonyms
To become successful or popular very quickly
To become popular or common, like a new fashion
To spread very quickly online and reach many people
To become popular online for a short time
To become very popular quickly, often online
To quickly become very popular and liked by many people
Many people start to like or use something
To start doing something popular because many others do it, often to get an advantage
To be very successful and confident for a time
Begin to be accepted or used by many people
To become very popular quickly, especially online
To use a current trend or chance while it lasts to get advantage
Become the main focus of people's attention after doing something important
To use a rising trend or new interest to grow quickly
Become very popular or successful very quickly
To become very popular with customers and sell a lot very quickly
Antonyms
How Opportunistic
Surface Forms
Morphology
ride + the + wave + of + popularity
The expression combines 'ride' (metaphorically taking advantage of momentum) with 'wave' (a surge) and 'popularity' (being well-liked), so the overall sense — benefiting from a sudden surge in public attention — is inferable from the parts but relies on a metaphorical mapping. This makes it only partially predictable for a B1 learner: the components give strong clues, but the idiomatic, metaphorical use of 'ride' on a 'wave' means some learners may need exposure to confirm the precise meaning.
Etymology
Ride the wave of popularity paints a picture of a surfer catching a big wave and moving forward by riding it. That's why the phrase means 'to benefit from a sudden increase in public attention'.