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to catch fire

to catch fire

5 3.7
To become very popular quickly, especially online
  • phrasal verb
  • /kæʧ faɪər/
  • Texting
translation icon : hacerse viral
  • When the new song was released, it quickly caught fire on social media, trending within hours.
  • campaign caught fire
  • idea caught fire
  • failed to catch fire

I will tell you this, no question a a great piece of long form written word has more potential to catch fire on Facebook than anywhere else.

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Examples

  • If this happens, the IPO market will catch fire for lots of other companies.

    Blog text (12)
  • For whatever reason, the Zynga games caught fire, and the Buddy games didn't.

    Blog text (26)
  • I really got a feeling like we could catch fire and have a great season.

  • We keep waiting and hoping for her to catch fire.

    Blog text (20)
  • It's a really neat idea, and it has caught fire over the last few years.

    Blog text (9)
  • Why didn't this movement catch fire?

    Blog text (3)
  • The reception for the film was astonishing and it just caught fire from that point forward.

  • The story, ridiculous as it seems at first reading, caught fire with screenwriters and playwrights.

    Academic text (2001)
  • And though first a little skeptical these moderates inquired, and once they finally saw the show their love for it caught fire!

  • Don Dupree has caught fire as assistant news director of CBS/Chicago, helping them to a recent ratings surge.

    Blog text (9)

Synonyms

to fly
vsto catch fire
92 4.1

Spread quickly among many people

is sudden popularity that emphasizes public attention and wide sharing
to go viral
vsto catch fire
  • Texting
61 3.8

To spread very quickly online and reach many people

is sudden popularity that spreads through public attention as well as online
to catch on
vsto catch fire
60 3.2

To become popular with many people

is sudden rapid spreading through public attention rather than gradual acceptance
to trend
vsto catch fire
  • Texting
53 4.2

To become popular online for a short time

is sudden wide sharing often with fast spread rather than just temporary discussion
to blow up
vsto catch fire
  • Texting
26 3.4

To become very popular quickly, often online

is similar but emphasizes spread through public attention generally rather than only social media
to take by storm
vsto catch fire
  • Informal
23 4.4

To quickly become very popular and liked by many people

focuses on rapid spread through public attention rather than only success or admiration
to spread like wildfire
vsto catch fire
  • Informal
11 3.0

To become known by many people very quickly

is sudden popular attention often driven by public sharing rather than natural growth
to make a splash
vsto catch fire
11 3.9

Get a lot of attention in an exciting way

is sudden widespread sharing rather than merely creating strong initial attention
to fly off the shelf
vsto catch fire
7 3.9

To sell very quickly because many people want it

is sudden wide public sharing or popularity beyond just rapid sales
to set the world on fire
vsto catch fire
  • Informal
4 7.1

To have a big success that many people notice

is sudden widespread sharing rather than lasting major success or impact
to take off like gangbusters
vsto catch fire
  • Informal
8.2

Become very popular or successful very quickly

is sudden wide sharing driven by public attention rather than just dramatic success
to flash around
vsto catch fire
  • Texting
4.2

To spread news or pictures quickly among many people on the internet

is sudden popularity that often results from such fast circulation
to catapult into the spotlight
vsto catch fire
  • Informal
6.8

Make someone suddenly very famous

is sudden popularity that spreads widely rather than only making one central focus

Antonyms

69 3.0

To become weaker and then disappear over time

How Popular

to go viral
  • Texting
61 3.8
to catch fire
  • Texting
5 3.7
to catch on
60 3.2

Surface Forms

catch fire infinitive
catching fire present participle
catches fire third person singular
caught fire past participle

Morphology

catch + fire

The literal meaning 'to start burning' is directly compositional from 'catch' + 'fire', but the target sense 'to become very popular / spread quickly' is a metaphorical extension based on the image of fire spreading. This mapping is partly predictable and cross-linguistically common, so learners who know the constituents may infer the figurative sense only with some metaphor awareness rather than full transparency.

Etymology

Catch fire for popularity comes from the picture of a small flame spreading fast through dry grass. When an idea spreads the same way, people say it catches fire, so it means 'to become suddenly very popular'.