Skip to main content
to gain traction

to gain traction

9 4.2
Begin to be accepted or used by many people
  • phrasal verb
translation icon : ganar aceptación
  • Recent developments suggest that Langbein's critique of the no-conflict and no-profit rules is gaining traction at the state level.
  • beginning to gain traction
  • gain traction with the public
  • also gained traction

Like my TOEFL video, it was gaining traction so fast.

Autoplay Next

Examples

  • The latest retail sales figures support that the consumer is gaining traction and is spending again.

    Blog text (7)
  • So it's not surprising that the legalization of cannabis has gained traction at the state level.

    Academic text (2016)
  • So this issue has gained traction and more and more interest.

  • But such legislation is unlikely to gain traction in the current political climate.

    Academic text (2014)
  • Although the pace has been relatively slow, the process has begun to gain traction.

    Academic text (2006)
  • Notably, most of the other arguments raised by FAIR did not appear to gain traction.

    Academic text (2010)
  • The idea of divided sovereignty seemed to be gaining traction as numerous foreign actors supported it.

    Academic text (2017)
  • The move toward inclusive leadership committees is of yet more recent vintage and gaining traction.

    Academic text (2017)
  • As new formats and producers of information gain traction in academia, the definition of a database is expanding.

    Academic text (2018)
  • The campaign started to gain traction as more supporters joined the cause.

Synonyms

to spread
vsto gain traction
750 1.6

To become known by many people

emphasizes gaining acceptance and influence not only distribution
to be a thing
vsto gain traction
  • Informal
64 6.6

To become popular or common, like a new fashion

marks steady acceptance and establishment rather than temporary trend status
to catch on
vsto gain traction
60 3.2

To become popular with many people

is used for gaining acceptance and influence rather than simple popularity
to trend
vsto gain traction
  • Texting
53 4.2

To become popular online for a short time

implies gaining stable acceptance and influence not temporary online buzz
to become popular
vsto gain traction
22 2.4

Many people start to like or use something

focuses on building influence and becoming established beyond mere popularity
to gain ground
vsto gain traction
16 4.0

To make progress and become more successful than others

focuses on growing acceptance and lasting establishment not just relative progress
to gain momentum
vsto gain traction
15 4.1

To start moving faster while also growing stronger and gaining support over time

is about gaining acceptance and becoming established not only speed

How Accepted

recognition
141 3.4
to gain traction
9 4.2
to take off
86 3.0

Surface Forms

gain traction infinitive
gained traction past participle
gaining traction present participle
gains traction third person singular

Morphology

gain + traction

The sense 'to acquire or increase grip/friction or momentum' is directly and compositionally derived from 'gain' (to increase/obtain) + 'traction' (grip, friction, or figurative momentum). This verb + noun combination follows a straightforward compositional pattern used both literally and metaphorically in English (and paralleled in many languages), so a B1 learner who knows the constituent meanings would be able to infer the MWE meaning.

Etymology

Gain traction may come from the image of a wheel finally grabbing the road: when a tire gains traction it can move forward instead of slipping. So the phrase now means 'to start to get support or become popular'.