to gain traction
- phrasal verb
- Recent developments suggest that Langbein's critique of the no-conflict and no-profit rules is gaining traction at the state level.
- beginning to gain traction
- gain traction with the public
- also gained traction
Like my TOEFL video, it was gaining traction so fast.
- Like my TOEFL video, it was gaining traction so fast.
- But the drug law reform movement is gaining traction.
- So the personal fat threshold is a theory that's quickly gaining traction in the scientific community.
- That sense of hope and that sense of urgency really started to gain traction and grow.
- Well, I think the best way I'd say it is, I think it's in China's interest that this progressive ideology continues to gain traction.
- Back then, Audi was a mediocre third rate luxury car brand struggling to gain traction against BMW and Mercedes, who were the big German luxury players.
- And then I had the Internet marketing people join and some gaming people join and it just started to cut snowballing gain traction.
Examples
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The latest retail sales figures support that the consumer is gaining traction and is spending again.
Blog text (7) -
So it's not surprising that the legalization of cannabis has gained traction at the state level.
Academic text (2016) -
So this issue has gained traction and more and more interest.
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But such legislation is unlikely to gain traction in the current political climate.
Academic text (2014) -
Although the pace has been relatively slow, the process has begun to gain traction.
Academic text (2006) -
Notably, most of the other arguments raised by FAIR did not appear to gain traction.
Academic text (2010) -
The idea of divided sovereignty seemed to be gaining traction as numerous foreign actors supported it.
Academic text (2017) -
The move toward inclusive leadership committees is of yet more recent vintage and gaining traction.
Academic text (2017) -
As new formats and producers of information gain traction in academia, the definition of a database is expanding.
Academic text (2018) -
The campaign started to gain traction as more supporters joined the cause.
Synonyms
To become known by many people
To become popular or common, like a new fashion
To become popular with many people
To become popular online for a short time
Many people start to like or use something
To make progress and become more successful than others
To start moving faster while also growing stronger and gaining support over time
How Accepted
Surface Forms
Morphology
The sense 'to acquire or increase grip/friction or momentum' is directly and compositionally derived from 'gain' (to increase/obtain) + 'traction' (grip, friction, or figurative momentum). This verb + noun combination follows a straightforward compositional pattern used both literally and metaphorically in English (and paralleled in many languages), so a B1 learner who knows the constituent meanings would be able to infer the MWE meaning.
Etymology
Gain traction may come from the image of a wheel finally grabbing the road: when a tire gains traction it can move forward instead of slipping. So the phrase now means 'to start to get support or become popular'.