traction
53
4.9
- noun
- /ˈtrækʃən/
- Jargon
:
tracción
- The startup has gained significant traction in the tech industry, attracting many new customers.
- gain traction
- get traction
- little traction
OK, build traction, found fans, got a following.
- OK, build traction, found fans, got a following.
- And then finally, you caught some traction five years later.
- We can take distractions and turn them into traction by simply making time for them.
- Campaigns can gain publicity and traction through the Me Too movement.
- They have like a cost on the CPM but organic traction is real.
- So if, if you if, if I did start losing traction, then it just happens.
- Well, one model that has gotten a lot of traction is in this paper by B&J;.
- Now we have to ask ourselves what drives us towards traction or distraction?
- So when he tweeted his out, it, it got some traction.
- And over time, you know, they get a lot of traction.
- And that's what I teach a lot in my traction coaching.
- About how to get traction or how to even get desire to have traction in this behavior change.
- I've had other projects where after three to five years it wasn't getting traction, the people involved.
Examples
-
Another green technology gaining traction is the hydrogen fuel cell.
Academic text (2010) -
The idea of divided sovereignty seemed to be gaining traction as numerous foreign actors supported it.
Academic text (2017) -
It's so well made and it's just getting traction in the US, but it's really well known in Europe.
-
Given these requirements, it was important for John to get traction on his academic progress as soon as possible.
Academic text (2005) -
So it's gotten a lot of traction over the years.
-
But such legislation is unlikely to gain traction in the current political climate.
Academic text (2014) -
In the latter half of the 20th century, a right to property gained traction as a human right.
Academic text (2016) -
Campaigns can gain publicity and traction through the Me Too movement.
-
Interest in her digital work has given traction to her candidacy.
Academic text (2017) -
This once radical possibility is now gaining traction among a scientific community desperate for answers.
Synonyms
284
2.0
Being liked or admired by many people
1
4.0
How many people in a market know and buy a product
Antonyms
Compounds
- Archaic
A steam-powered vehicle with wheels that pulls heavy loads on farms and roads
How Popular
Surface Forms
Morphology
traction = tract + ion
The business sense 'gaining momentum/acceptance' is a metaphorical extension of the physical idea of traction; it is related enough to be recognizable in context but not fully derivable by all learners from the base form alone.
Etymology
Traction comes from the Latin trahere, which means 'to pull'. In business, traction is how much a product or idea is gaining users or customers, so think of the product 'pulling' people toward it to see why the word means growing popularity.