market penetration
1
4.0
- noun
- /ˈmɑrkɪt ˌpɛnəˈtreɪʃən/
- Specialized
:
penetración de mercado
- We expect to keep growing rapidly as we deepen our market penetration.
- achieve market penetration
- market penetration is 34 percent
- greater market penetration
Examples
-
In other words, efficiency improvement contributes to growth, which requires additional energy services—with implications for both supply systems and the market penetration of further efficiency-improving technologies.
Academic text (1994) -
Clearly, the most significant impact of the Western & Atlantic was the increased market penetration that gave farmers more commercial options in a capitalist market-based economy.
Academic text (2007) -
Banks have an opportunity to increase share of wallet and market penetration.
Blog text (26) -
There is a wonderful statistic about the magazine market penetration in Canada.
Academic text (1997) -
How do you propose to sustain market penetration and market share when your competitors have deep pockets and are years ahead?
-
Small companies often see innovation as the path to differentiation, early market penetration, or even basic survival.
Blog text (31) -
The buying power of these purchasers is an important force that can provide valuable support for the development and market penetration of energy-efficient products.
Academic text (1997) -
Integrating compost into mainstream products is allowing for greater market penetration.
Academic text (1996) -
I think everyone in this room would agree with me that that is hardly the hallmark of a closed market when you can show market penetration rates in the eighty to ninety percent range.
Academic text (1997) -
The company's new advertising campaign focused on increasing their market penetration in urban areas.
Synonyms
53
4.9
Growing customer use that shows a product is becoming successful
How Exclusive
- Specialized
148
4.9
- Jargon
8
9.1
- Specialized
1
4.0
- US
1
3.8
Surface Forms
Morphology
The phrase maps the literal sense of 'penetration' (passing into) onto 'market', so a learner who knows both words can infer a general idea of a product 'reaching' or entering customers. However, the specific business sense—degree of recognition or share in a market—is a metaphorical, specialized usage (though paralleled in many languages), so the meaning is only partly predictable without domain exposure.
Etymology
Market penetration comes from a simple image: imagine a product pushing into a crowd, so penetration means entering and taking space in the market. That's why it means how much a product is 'known' and 'bought' by customers.