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to spread like wildfire

to spread like wildfire

10 3.0
To become known by many people very quickly
  • idiom
  • Informal
: esparcirse como la pólvora
  • Once the video was posted online, it spread like wildfire, reaching millions within hours.

Still, the news spread like wildfire and protests quickly erupted.

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Examples

  • Still, the news spread like wildfire and protests quickly erupted.

  • The news of that incident spread like wildfire with its immediate impact in the city of Lahore.

    Academic text (2018)
  • This text spread like wildfire throughout Europe.

  • The story spread like wildfire in America.

  • These things spread like wildfire.

  • This will spread like wildfire.

  • Democratic Change then spread like wildfire throughout Central and Eastern Europe.

  • His story eventually caught the attention of a reporter and spread like wildfire online.

    Blog text (13)
  • The documents spread like wildfire and they formed the basis for the wave of belief in UFOs that would spread through America in the 1990s.

  • Anecdotal stories and panic spread like wildfire across blogs, forums, chat rooms, and social media networks.

    Blog text (9)

Synonyms

to spread
vsto spread like wildfire
716 1.6

To become known by many people

emphasizes extreme speed and very wide reach rather than general becoming known
to explode
vsto spread like wildfire
75 4.3

To increase very quickly in number or size

focuses on rising numbers and size rather than reaching many people
to go viral
vsto spread like wildfire
  • Texting
63 3.8

To spread very quickly online and reach many people

is broader and applies to any fast wide occurrence not only online
to disseminate
vsto spread like wildfire
44 6.8

To spread information or ideas widely so many people know them

is faster and more sudden rather than careful planned distribution
to diffuse
vsto spread like wildfire
32 5.5

To spread out and reach many people or places

involves rapid wide increase rather than slow even distribution across space
to propagate
vsto spread like wildfire
23 5.9

Spread ideas, news, or feelings to many people

is more sudden and extreme rather than gradual deliberate circulation
to blow up
vsto spread like wildfire
  • Texting
19 3.4

To become very popular quickly, often online

is general extreme increase and reach not limited to online popularity
to run rampant
vsto spread like wildfire
17 5.7

To spread quickly, get out of control, and cause harm

is neutral extreme quick wide reach rather than uncontrolled harmful behavior
to catch fire
vsto spread like wildfire
  • Texting
12 3.7

To become very popular quickly, especially online

is about extreme quick wide increase rather than only sudden popularity
to fly
vsto spread like wildfire
7 4.1

Spread quickly among many people

is a stronger more vivid way to express extreme quickness and wide reach
ballooning
vsto spread like wildfire
6 4.1

Growing very quickly in size or cost

describes fast increase in quantity not quick wide reach among people
to spread like stink on shit
vsto spread like wildfire
  • Offensive
9.9

To spread bad news or rumors very quickly and be hard to stop

is neutral and highlights extreme speed and very wide reach not nastiness

Antonyms

∞ 1.0

To make something end and not continue

893 1.4

To move or act more slowly

How Fast

to spread like wildfire
  • Informal
10 3.0
to go viral
  • Texting
63 3.8
to spread
716 1.6
to leak out
30 3.7

Surface Forms

spread like wildfire past participle
spreading like wildfire present participle
spreads like wildfire third person singular

Morphology

spread + like + wildfire

This is a direct simile: 'spread' (to disseminate) combined with 'like wildfire' (comparing to a fast-moving, rapidly spreading fire) yields the meaning 'spread very quickly and widely.' The metaphorical mapping is transparent and common across languages, so a B1 learner who knows the constituent words can readily infer the idiom's meaning.

Etymology

The phrase spread like wildfire comes from the image of a small spark in dry grass that becomes a fast-moving wildfire. That's why we use it to say something 'spreads very quickly and widely'.