to catch a wave
- idiom
- Informal
- She is always ready to catch a wave in her career.
Examples
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They caught a wave of consumer enthusiasm, and sales doubled within six weeks.
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The startup tried to catch a wave of interest after launching its new AI chatbot last month.
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By catching a wave of remote-work interest, the consultancy quickly expanded its client base.
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Don't miss the chance to catch a wave!
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Investors hope to catch a wave of new technology stocks that are rising in popularity.
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The entrepreneur was quick to catch a wave of interest in sustainable products.
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By launching the app early, the company aimed to catch a wave of user engagement before competitors.
Synonyms
Get money or other benefits from a situation, often unfairly
To use an opportunity quickly
To quickly use an idea or chance to get an advantage
Act quickly to use a good chance
To use a current trend or chance while it lasts to get advantage
To gain from a sudden rise in public interest
To take a chance quickly before other people do
Act quickly to take an opportunity before others do
To accept an offer or chance quickly before someone else does
Antonyms
How Advantageous
Surface Forms
Morphology
The constituents 'catch' (to seize or become involved with) and 'wave' (a surge or trend) combine to give a metaphorical sense of seizing a surge; the compositional logic is visible but relies on a surfing/opportunity metaphor. A B1 learner who knows the words can probably infer a general sense of taking advantage of a trend, but the precise pragmatic nuance ('exploit a rising opportunity' vs. merely 'be affected by a surge') is metaphorical and may require prior exposure.
Etymology
One popular image behind catch a wave is surfing: a surfer grabs a strong wave to get a fast ride, using the wave's power to move ahead. That's why people use it for 'taking advantage of a rising trend'.