to pull in one's horns
- idiom
- UK
- When their profits dropped, the restaurant owners pulled in their horns and postponed the renovations.
Examples
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After the budget cuts, the company had to pull in its horns and limit new projects.
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Facing mounting opposition, the politician decided to pull in her horns and withdraw the proposal.
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Don't pull in your horns!
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After the failure, she decided to pull in her horns.
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After losing a big client, the company decided to pull in its horns and focus on its existing customers.
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Following the recent financial losses, he had to pull in his horns and reconsider his investment strategies.
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The team chose to pull in their horns after realizing the project was too ambitious for their current resources.
Synonyms
To stop taking part in a place or activity
To move back from a place or plan to avoid danger
To move yourself and things backward from a place, person, or situation
Stop supporting or taking part in a plan because you feel unsure
Stop acting as if you are better than others
To move backwards away from something because of fear or surprise
Stop criticizing or attacking someone after being angry
Choose smaller goals that are easier to reach when big ones feel impossible
Be quieter and more careful about what you say
To stop acting like you are better than other people
How Assertive
- Informal
- UK
Surface Forms
Morphology
The phrase literally suggests drawing one’s horns inward — combining 'pull in' (draw inside) with 'horns' produces an image of retracting an aggressive weapon, so a learner who knows the words could infer a metaphorical sense of retreating or showing restraint. However, mapping that animal image onto the social meaning 'become less aggressive or ambitious' requires metaphorical/pragmatic inference and some cultural knowledge, so it is only partially predictable to a B1 learner.
Etymology
The idiom pull in one's horns may come from the picture of an animal that uses its horns to fight. When it pulls them in it cannot attack, so the phrase came to mean 'be less aggressive or ambitious'.