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packaging

packaging

17 3.1
The way something is presented or promoted to the public
  • noun
  • /ˈpækɪdʒɪŋ/
translation icon : presentación
  • They focused on improving the packaging to enhance the overall presentation of their brand.
  • design and packaging
  • packaging of the content

I'm in love with the packaging and it's a blush palette.

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Examples

  • A public relations-driven society regularly focuses time on packaging rather than content.

    Academic text (1999)
  • The packaging of the new smartphone is environmentally friendly and eye-catching.

  • So the packaging looks like this up close.

  • The packaging is really nice now.

  • When you look at the best brands in the world, their packaging matters, right?

  • I'm very impressed with your new packaging idea.

  • Children are easily persuaded by attractive packaging and fancy talk.

    Academic text (2008)
  • Fortunately, one does not need to understand the packaging to understand the nature of the contents.

    Blog text (14)
  • I just love this packaging, so I've got three different colours.

  • The contrast between the packaging for the books and the facts within them is emblematic of our times.

    Academic text (2003)

Synonyms

image
vspackaging
878 3.4

The way people think about a person or company

emphasizes the method of presenting something rather than the impression itself
marketing
vspackaging
838 2.7

Activities companies use to promote and sell products or services

is narrower, concentrating on how something is presented rather than the whole business process
publicity
vspackaging
289 3.0

Making something known to many people to get attention

describes how something is shown rather than the act of making it widely known
promotion
vspackaging
124 3.2

An activity that tells people about a product to make them buy or support it

centers on how something is shown to the public rather than single advertising acts
promo
vspackaging
  • Informal
51 4.1

Short advertisement for a product or event

focuses on the overall presentation and image rather than a single brief advertisement
branding
vspackaging
42 3.9

How a company or person creates and shows a clear public image

focuses on how something is shown publicly instead of creating identity
promotional material
vspackaging
4 3.2

Items like leaflets made to advertise a product, service, or event

is the general presentation approach rather than the physical or digital items used
publicizing
vspackaging
1 3.5

Making goods or services known to many people to help sell them

focuses on presentation style rather than the active work of drawing public attention
publicism
vspackaging
  • Jargon
9.2

To make and manage a public image for people, organizations, or products

focuses on the specific presentation style used to promote rather than management work

Compounds

A business that puts goods into boxes for sale or shipping

A company that puts goods into boxes for sale or shipping

How Attractive

packaging
17 3.1
presentation
435 3.5

Surface Forms

packaging singular
packagings plural

Morphology

packaging = package (semi-transparent) = package + ing

This is a figurative extension from physical packaging to presentation or promotion, so the link is understandable but not strictly literal.

Etymology

The word packaging when used for ideas is easy to remember because you can think of an idea being 'wrapped' to look attractive. Packaging here means the way something is presented to the public.