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branding

branding

42 3.9
How a company or person creates and shows a clear public image
  • noun
  • /ˈbrændɪŋ/
translation icon : gestión de marca
  • Successful branding helps consumers recognize a company's unique products and services.
  • marketing and branding
  • a branding campaign
  • a branding strategy

And we'll say with regards to personal branding, social media, Yeah, perfect.

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Examples

  • To stand out in the crowd, assertive branding is essential.

    Academic text (2001)
  • Today I want to talk about branding, the value of a brand.

  • But you have to admit that was good branding, right?

  • Based on our interviews, all three recognize the importance of branding in selling their products.

    Academic text (2016)
  • Simply put, we are surrounded by advertising and branding, and this can be overwhelming.

    Academic text (2003)
  • I think there's some branding that needs to be done for sure.

  • So, authentic branding could have a meaningful impact on creating brand affection.

    Academic text (2018)
  • When you see golden arches and associate that image with McDonald's, branding has taken place.

    Academic text (2003)
  • All of this lays the foundation for a branding strategy that taps into demographics well beyond your current base.

  • Psychological research on branding shows empirically that "brand extension advertising facilitates parent brand recall.

    Academic text (2018)

Compounds

A long metal tool you heat to burn a mark on animals to show who owns them

How Developed

campaign pipeline
  • Jargon
4.9
branding
42 3.9
logo
209 1.8
naming
15 2.1

Surface Forms

branding singular
brandings plural

Morphology

branding = brand (semi-transparent) = brand + ing

The word is a regular -ing form of brand, but the modern marketing sense is a specialized metaphorical extension rather than a fully literal action.

Etymology

Branding comes from brand, a burned mark once used to show who owned a cow or other animal. That's why today branding means creating a public identity or a 'brand' so people think of a product, company, or person in a certain way.