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hook

hook

33 3.4
Something that attracts people, often to make them pay attention
  • noun
  • /hʊk/
: gancho
  • To write a successful article, you need a captivating hook to draw in your audience.
  • create a hook
  • provide a hook
  • serve as a hook

Meaning the lyrics, the hook, the beat.

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Examples

  • Phones are ringing off the hook.

  • We had not made some necessary connection, a hook into a deeper intimacy, and this failure perplexed us.

    Fiction book (1998)
  • It's got a great hook on the end of the first episode.

  • And this song is just hook after hook after hook.

  • We were not looking for just a hook to bring teens in; we wanted a vibrant learning space.

    Academic text (2011)
  • Obviously you need a really strong hook that's going to stop them, right?

  • The phone's been ringing off the hook.

  • The phones are ringing off the hook with people screaming to be let back into the city.

    Fiction book (1998)
  • Chapter 7, titled "Getting Started: Setting the Narrative Hook," contains advice for all novelists, not just mystery writers.

    Academic text (2009)
  • The rationalization plotline serves primarily as a hook on which to hang the enemy theme.

    Academic text (2017)

Synonyms

bait
vshook
169 3.4

Something that attracts people by offering a reward or advantage

aims to draw attention or interest rather than provoke action
lure
vshook
34 4.3

A quality that tempts people by promising a reward

focuses on attracting interest or attention rather than offering reward
come-on
vshook
  • NSFW
14 7.4

Something meant to attract someone, like a compliment or an ad

is a general enticement that draws interest rather than a directed tactic
grabber
vshook
  • Literature
6 3.8

Something that quickly gets people's attention, like a headline

is a broader enticement used beyond quick media moments
sweetener
vshook
4 5.4

Something added to an offer to make someone more likely to accept, for example a bonus

focuses on attracting attention rather than adding extra incentive to offers
catchy hook
vshook
1 3.5

An opening line or idea that quickly gets people's attention

is used more generally not only for openings in media

Idioms

off the hook
  • Informal
117 5.9

No longer in trouble or responsible for something

off the hook
  • Slang
28 8.2

Very exciting and impressive

on the hook
  • Informal
25 7.7

Responsible for paying or doing something, often unwillingly

2 8.1

Using any way to get something done no matter what it takes

9.9

Leave a place quickly because you are not welcome

9.9

To leave quickly because people do not want you there

Compounds

A set of hooks on a rope used to catch and hold things like a wall or ship

8 4.8

A strong pointed hook for hanging dead animals in a butcher shop

3 8.0

A person with a long curved nose like a bird's beak

hook shot
  • Specialized
1 3.6

A basketball shot made by sweeping the arm and releasing the ball high with the hand farthest from the basket

1 3.2

A short easy to remember musical phrase that repeats in a song

1 3.2

A needle with a small hook at one end used to pull yarn through loops to make fabric

1 3.6

A small metal piece with a hook that fits into a loop to hold clothes closed

1 7.2

A tool with a long handle and a curved blade used to cut small tree branches and shrubs

cant hook
  • Specialized
1 9.8

A long handle with a metal hook used to move and turn logs

1 3.9

A long pole with a hook used to push, pull, or catch things near boats

1 3.5

A small metal hook that you screw under a shelf to hang cups by the handles

1 3.5

An opening line or idea that quickly gets people's attention

reaping hook
  • Archaic
1 8.3

A small hand tool with a curved blade and short handle for cutting wheat and grass

1 7.7

A metal rod with a handle used to move burning logs or stir hot embers

1 8.8

A wooden block attached to a bench that holds wood steady while you cut or shape it

bolus hook
  • Specialized
9.9

A small part in a Jacquard loom that lifts warp threads to make patterns

9.9

A strong metal bar with a sharp point that you use to move logs

An earring that fits over the edge of the ear without needing a piercing

arrester hook
  • Specialized
9.9

A device on a plane that catches a wire on a carrier deck to stop the plane quickly during landing

A cape and town on the southwest coast of the Netherlands that has a ferry port

7.6

A tool with a hooked end that turns round nuts with notches

hook wrench
  • Specialized
6.4

A tool with a hooked end for turning round nuts or bolt heads without flat sides

9.8

A hand tool with a curved blade and short handle for cutting grass or crops

How Catchy

eye-catcher
1 4.1
hook
33 3.4
bait
169 3.4
teaser
  • Literature
20 4.1
lead-in
  • Literature
14 4.9

Surface Forms

hook singular
hooks plural

Etymology

Hook for an attention-grabber comes from the idea of a fishing hook that 'catches' a fish, so a story or ad 'hooks' people by catching their interest.