catchy hook
- noun
- /ˈkæʧi hʊk/
:
gancho atractivo
- The article opens with a catchy hook that made me read the whole piece.
Examples
-
Speakers often start with a catchy hook to win the audience's attention quickly.
-
Her marketing email used a catchy hook to increase clicks and engagement.
-
The advertisement featured a catchy hook to attract customers.
-
Can you think of a catchy hook for the new campaign?
-
The advertisement featured a catchy hook that caught my attention immediately.
-
Speakers often start with a catchy hook to engage their audience right from the beginning.
-
Her marketing email included a catchy hook to grab the reader's interest.
Synonyms
149
3.4
Something that attracts people, often to make them pay attention
18
4.1
A short clip that makes people curious about a show
8
2.8
The first line of a book or article that grabs attention
3
2.5
A short phrase that is easy to remember and gets people's attention, often used in ads
1
4.7
Short memorable phrase used in ads to attract attention
How Attention-Grabbing
Surface Forms
Morphology
The meaning is directly compositional: 'catchy' (attractive, memorable) combined with 'hook' (an enticing or attention-grabbing element) yields an attention-grabbing opening or element. This adjective+noun pattern is regular in English and common across languages, so a B1 learner who knows both words would readily infer the MWE's meaning.
Etymology
The phrase catchy hook in writing comes from the same fish hook image: a short opening line that 'catches' the reader's attention and makes them want to keep reading.